INTAGE, Inc. (corporate headquarters; Chiyoda-Ku, Tokyo, Japan: President and Representative Director; Norio Taori), and MEMRB (corporate headquarters; Nicosia, Cyprus: Chairman; Dr. George Vassiliou) announced today, November 29, 2010, that they have entered into a strategic partnership agreement broadening their range of market research services.

Amid a rapid development of globalization of all businesses and sectors across the world, expectations and interests toward opportunities in emerging markets such as Asia, BRICs, Middle East, Central/Eastern Europe, and other frontier regions are swiftly growing. The objective of the strategic partnership between INTAGE and MEMRB is to respond to these contemporary research needs that require information, intelligence and insights in these emerging markets.

As a leader and expert in comprehensive marketing research services in emerging markets, MEMRB has been providing Market Research services in the Middle East since the early 1960’s and in Central/Eastern Europe since 1991. To date, MEMRB offers Retail Tracking and Custom Research services in 32 countries across Central/Eastern Europe, the Middle East, Pakistan and North Africa. MEMRB provides superior market intelligence to all industry sectors by leveraging its company strengths in robust data, leading research and analytical techniques, innovative delivery technology and the highest level of client service.

Celebrating its 50th anniversary in business this year, INTAGE, as the industry leader in Japan and the 10th largest marketing research organization in the world, has been accelerating its Asia focused business strategies since opening its first overseas business base in Shanghai in 1999, and now aggressively endeavoring to enhance and strengthen its comprehensive research services to cover the entire area of Asia through their wholly-owned subsidiaries in China and Thailand and other local networks throughout Asia.

Based on the strategic partnership engagement, INTAGE and MEMRB will step forward in a complementary collaboration in the two far-reaching emerging markets of Asia and the Middle East. These are regions where INTAGE and MEMRB maintain a dominant position and operate their research services and will work together promoting close ties in research fronts and technological edge. They will contribute to the successes of their global clientele and all industries who are challenging these key emerging markets.

“We at INTAGE have strong expectations toward MEMRB, one of the leading players within the marketing research industry in the emerging markets in Middle East and its neighbouring regions where the world's attention is now caught. This opportunity will most certainly lead to enhance our services in such emerging and challenging markets. For the INTAGE Group, this strategic partnership with MEMRB will trigger new gateways into the Central/Eastern Europe, Middle East, North Africa and Pakistan regions and will be meeting broadly and systematically with client expectations through collaborations with MEMRB in a whole range of business and cultural spheres.”, said Mr. Norio Taori - President and Representative Director, INTAGE Inc.

“Asia is a new and exciting way forward for MEMRB and we look forward to exploring this opportunity to offer our clients a comprehensive assortment of market research services through INTAGE, a pioneer in Japan and a global and industry leader in marketing research in Asia. With a passionate will to enter a strategic partnership agreement with INTAGE, we are committed to working closely with the INTAGE Group to support our clients, the industry and extend our marketing research services.” said Dr. George Vassiliou - MEMRB Chairman.

ABOUT INTAGE

INTAGE Inc. was founded in 1960 as a pioneer of marketing research services in Japan. With nine consolidated subsidiaries of the INTAGE Group, the company provides comprehensive, full-service marketing research and intelligence services on a global scale. As “The Intelligence Provider”, the company uniquely offers client-driven and action-oriented intelligence by incorporating its core competency such as expertise in research operations, advanced capabilities of data analyses, technological edges of systematization, and expert appraisal on values of data and information, consisting of Market Tracking, Customized Services and Strategic Solutions, into its industry-focused insights in Consumer Market, Service Industries and Healthcare Sectors. INTAGE, listed on the Tokyo Stock Exchange (TSE), is the largest marketing research firms in Japan and the 10th largest globally in terms of consolidated sales (Marketing News, August 2010, AMA - American Marketing Association).
For more information visit http://www.intage.co.jp/

ABOUT MEMRB

MEMRB is a leading provider of market research solutions tailored to meet the needs of all industry sectors, offering services in Central/Eastern Europe, the Middle East, North Africa and Pakistan. MEMRB brings extensive market expertise, insight, and solutions to the issues facing the industry and is in a unique position to support a wide range of sectors including fmcg, retailing, telecom, banking and media with Retail Tracking and Custom Research services based on information and analyses critical to their sales, marketing and supply chain operations.
For more information visit www.memrb.com

MEMRB

Name: Eleanor Farmakalides, Business Development Director
TEL: +357 22 866 303 FAX： +357 22866306
E-mail: ceecontact@memrb.com.cy

INTAGE Inc.

For more information contact:
https://www.intage.co.jp/english/contact/