AreaManager-Pro allows clients to significantly reduce the time and effort required for trade area research and helps clients to make decisions on store development.
While many clients typically rely on experience and instinct in decision making, AreaManager-Pro helps them develop data-supported strategies by visually indexing statistics data and competitor data contained in the system.

• Selection of Potential Location

When you search for the best potential location for a new store, you can visually understand the situation in surrounding areas by color-coding the map by population distribution and number of households.
It is also possible to indicate the flow of people by color-coding the map by population distribution during the day and during the night. You can then use the information for setting store hours.

When searching for potential areas by condition, the system can locate possible advantageous areas by narrowing the conditions, for example, a population of 3,000 or more and 30 or less rival stores in the area.

• Understanding Trade Area Characteristics

The system visually identifies trade areas with a higher percentage of the target generations by analyzing the population by sex and age, both in actual number and structural proportion.
It is also possible, based on the current demographic statistics, to estimate the future population, allowing you to plan store designs and assortments for a few years ahead.


You can visually understand the characteristics and trends of trade areas by displaying household compositions and residential formats in various graphs and tables, and compare them with national and prefectural averages. Graphs and tables can be exported into Excel spreadsheets for use in different materials.

• Demand Forecasting/Competitor Analysis

AreaManager-Pro can also be used when you want to estimate the market sizes of candidate locations. It is possible to assess the advantages and disadvantages of candidate locations by estimating potential demand within potential trade areas based on annual spending of a single household in the Annual Report on Family Income and Expenditure Survey. AreaManager-Pro makes field research much easier by listing rival stores in the trade area prior to field research.


It is able to conduct Huff Model-based analysis, allowing you to see the expected level of demand considering the influence from competitions through competitor analysis in which the level of appeal can be set for each section within individual stores.

By combining data on transport networks around a client’s stores and the locations of rival stores with distribution of store visitors, it can visually identify the actual trade area and any factors hindering customers from accessing the client's stores. It is also possible to develop area strategies and analyze advertising effectiveness by using customer data such as FSP.

• Installing Customer Data in AreaManager-Pro

AreaManager-Pro can tabulate or color-code customer data by Kanji address. It is also able to identify better-performing areas and poor-performing areas for each store by combining them with statistical data and rival stores’ point data.

By showing in color the number of store customers in each town, you can understand where most customers come from, as well as strong areas and weak areas.


You can easily import their customer data and competitor data into the AreaManager-Pro map in wizard format as point information or area information.
While most customers are normally concentrated in areas around target stores, the system also identifies large purchase customers living far away.



You can see the sales composition by product category in graph format.

• Evaluation of Cost Effectiveness of Promotion Activity

With AreaManager-Pro, you can assess their local promotion strategies such as newspaper flyers, direct mails and flyer posting and their effectiveness, and identify more effective areas and less effective areas. This information is useful when developing future promotion plans.

Customer data can be tabulated by detailed address and shown in different colors on the map. The map below, for example, shows that in the area south of the railway (circled by orange dotted line) there are fewer customers than in surrounding areas. Limiting the target areas based on this analysis can reduce advertising costs.

The system evaluates the effect of sales promotions such as flyer posting. The map below indicates that the area in the red circle gained customers and the area in the blue circle lost customers.

AreaManager-Pro helps clients develop materials for planogram proposals, promotions, and new product layout. The following options are also available for manufacturers and wholesalers to help develop materials more efficiently.

• Standardized Format for Efficient Preparation of Materials

AreaManager-Pro prepares materials (in Excel) ready for negotiations at the click of a mouse. In addition to population/household analysis for clients’ trade areas, the system has links to SCI and SLI, which are services available only from INTAGE as a market research firm that is continuously gathering market data. These consumer panel data reveal who buys what, helping you predict which products will sell in particular trade areas by linking them with statistical information tabulated in AreaManager-Pro.