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Research Analysis Services for Retail-support Program

INTAGE assists research analysis as part of its retail support.

Service Description

We offer a range of research analyses to help clients with business negotiations and promotion planning. We evaluate retail chains, identify issues with promotion proposals, develop promotion plans, and assess the results.

Research Analyses for Business Support and Promotion Planning Support

Objective		Theme	Analysis
Chain Evaluation		Trade Area	(1) Chain Clustering Identify differences from other chains in operation format. Also possible to compare with rival chains and implement store grouping within chains.
		Promotion	(2) Promotion Analysis Promotion patterns of target chains and comparison with rival chains and rival stores.
		Consumer	(3) Chain Comparison of Buying Structure Identify the purchase patterns of target consumers at chains and the relative locations of each distribution chain.
Promotion Proposal	Issue Identification	Trade Area	(4) Trade Area for Individual Stores Trade area coverage of key stores and newly-opened stores.
		Trade Area	(5) Estimation of Market within Trade Area Forecast the demand by category and subcategory for target stores.
		Consumer	(6) Store/Sales Floor Evaluation Identify rival stores and rival chains, and compare the image with rival chains. Profile loyal customers and non-customers.
		Consumer	(7) Consumer Awareness Analysis by Store Group Difference in consumer demand by store group.
		Product Lineup	(8) Popular Product Gap Analysis Difference in product lineup from average supermarkets in the same area.
	Promotion Planning	Consumer	(9) Category Evaluation/Analysis Customers’ needs by category (i.e. sale, lineup, quality).
			(10) Analysis of Purchase Trend by Chain By-category purchase trend for target chains (difference from average).
			(11) Analysis of Consumer Attitudes when Deciding a Menu Timing and reasons why a particular menu is selected for a meal.
			(12) Ingredient Usage Analysis How particular ingredients are used (menu), and how they are used differently from season to season.
		Market Situation	(13) Sales by Store Group Difference in marketable products (category/SKU) for different types of trade areas.
			(14) Flyer Title Analysis Analyze promotion trends based on flyer titles.
			(15) Price Analysis Identify efficient pricing and promotion frequencies.
			(16) Practical Pricing Identify efficient pricing and promotion frequencies.
Result Evaluation		Promotion	(17) Promotion Result Tracking Time-series information on number of flyers by brand within a particular chain.
			(18) Promotion Effectiveness Analysis 1 Assess the effectiveness of in-store promotion activities for new stores.
			(19) Promotion Effectiveness Analysis 2 Assess the effect of promotions on target chains’ sales.
		Market Situation	(20) Promotion Effectiveness Analysis 3 Identify causes of weekly sales fluctuations (by breaking down effects of different factors).

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