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Rep Track (MR activity tracking)

We collect data from 3,000 hospital doctors and practicing doctors throughout Japan on a daily basis.

Service Description

Rep Track is a data service to provide the information about medical representatives’ detailing activities. This service collects information from doctors online on which pharmaceutical companies have made visits, which products/brands have been detailed, and what messages have been delivered by those medical representatives along with doctors’ evaluation on their activities. The research results are provided weekly to clients in the pharmaceutical industry the following week. Data is provided in two formats: a projection of the number of hospital visits by each pharmaceutical company, and a number of detailing for each product and non-weight data for use in analysis. Theme-specific research with specific detailing conditions is also optionally available.

Key Features/Advantages

  • By Internet, we can swiftly report on the quality and volume of detailing.
  • Our search tool allows clients to set conditions and tabulate as required.
  • We ensure highly reliable and stable data.
  • Optional research services are available.

Research Design

Universe HP: doctors working in hospital with 100 beds or more
GP: doctors working in hospital with 99 beds or less and those in general practice
Sample Size HP: 1,500 doctors
GP: 1,500 doctors
Total: 3,000 doctors
Area Nationwide
Method Online daily data collection through Internet
Research Items Pharmaceutical MR’s visit to medical institutions
Reporting Data Hospital visiting ratio by company, detailing composition for a single company, detailing coverage by medical field, detailing share (SOV), tools used, detailing content that doctors remember, feedback/request on detailing received, detailing evaluation, intention to use, etc.
Projection of detailing quantity trend and share for HPs and GPs in all sectors and brands. Analysis based on doctors’ attributes, such as the number of patients by medical field, specialties, academic society memberships and first-choice drugs, are also available.
Reporting Media Data can be accessed via Internet and can also be downloaded.
Reporting Frequency Weekly data available at 9 a.m. on every Thursday
Monthly data available at 9 a.m. on second Thursday

Rep Track

We collect data on pharmaceutical MRs’ visits to medical institutions from doctors using the Internet. This allows us to provide weekly reports to clients the following week, much faster than conventional mail surveys. A tabulation tool is available with which clients can easily analyze data from various angles.

Rep track