Intelligence Inspiring Marketing Innovation, Empowering Business Solutions
SDI (Drug-store panel research)
This service tracks trends in the market for over-the-counter drugs (OTC drugs) at 3,211 drugstores, supermarkets, convenience stores, and home centers all over Japan.
Service Outline
Service Description
SDI is a service that offers information essential for developing market strategies – what products were purchased when, where, in what quantity, at what price, and at what types of store – based on POS data in the healthcare category (OTC) collected from 3,211 drugstores, supermarkets,c onvenience stores, and home centers all over Japan.
Key Features/Advantages
- SDI is a continuation of INTAGE’s very first business. Our service has been used as an industry-standard indicator in the medical supplies retail store market for many years.
- SDI covers a wide range of product categories.
Survey Design
| Universe | drugstores, supermarkets, convenience stores, and home centers |
|---|---|
| Sample Size | 3,211 stores |
| Survey Area | Nationwide |
| Survey Method | Online collection of POS data |
| Survey Items | Branded data including estimated sales volume, store coverage, market share, unit selling price, etc |
| Reporting Data | Estimated sales (in volume/value), store coverage, market share, sales per store, share per store, unit selling price, etc. |
| Reporting Media | Client-server platform search and analysis software “Partner & Brains” |
| Reporting Frequency | Weekly, monthly, or daily (optional) |
