This is a multifaceted research on trends of seasonal OTC products.

Season Eye is INTAGE Group’s proprietary research service designed to help clients swiftly understand seasonal OTC products by combining our panel research, SDI (drug-store panel research), and Internet research, and identify issues with seasonal products according to individual purchase/strategy process flows.

• This research is useful for swiftly grasping changes during the sales peak of seasonal products such as combination cold, sinus and athlete’s foot medicines, enabling firms to plan what to do next.

By conducting Internet research during the sales peak of seasonal products, Season Eye reveals how consumers have chosen their recent purchases, allowing clients to grasp consumers’ real reactions at stores during peaks of campaigns including why consumers choose one brand over another, how clients’ products are playing out against their competitors’ and the reasons behind it.
This timely research gives clients ample time to develop strategic research, advertising and sales promotion plans for the following year.