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Automobiles

The INTAGE Group helps the automotive industry (four-wheel/two-wheel/auto parts) solve a variety of marketing issues by offering optimum marketing solutions using its automotive panel (consisting of approx. 300,000 car owners) and automotive master data (information on approx. 60,000 domestic/imported cars).

■Solutions in the Automotive Industry

Solutions in the Automotive Industry

Key Solutions

■Product Planning Support

Key Solutions Features
User Needs Structure

Provide a structural understanding of consumers’ expectations for cars, and what aspects and needs they focus on when selecting a car.
Brand Image Help identify consumers’ images of manufacturers’ channels and different brands of cars, and diagnose the strengths and weaknesses of specific brands using INTAGE’s original brand value analysis system.
Purchase Behavior Analysis and Customer Satisfaction Sample those who recently purchased cars from INTAGE Automotive panel; by identifying purchase processes, buyers’ characteristics, and points of satisfaction/dissatisfaction, we provide basic data for next-model changes.

■Communication Policy Support

Key Solutions Features
Communication Evaluation/TV Advertising Effectiveness

Achieve a rapid understanding of the levels of recognition/penetration of various types of communication including TV advertising by using the Internet.

■Sales Policy Support

Key Solutions Features
Customer Satisfaction (CS Survey)

Explore the current status of its own channel as well as other manufacturers’ channels by using INTAGE’s automotive panel.
Sales Channel Policy (New Store Development/Sore Distribution Optimization) Achieve a store development plan which takes regional characteristics into account by using INTAGE’s software “AreaManager” and an income estimation model.
Aftermarket Behavior

Identity issues in the aftermarket including inspection/checkup services, purchase of auto parts and supplies, as well as purchase cycle perspectives which can led to future purchase.
Analysis of Sales Persons’ Behavior Clarify whether sales persons’ in-store behaviors are appropriate by mystery shoppers utilizing INTAGE’s nationwide field research network.

■SCM/Production Planning Support

Key Solutions Features
Demand Forecasting

Forecast car sales based on past sales data and various research results.