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Distribution, Retail and Restaurants

The INTAGE Group offers strong support to clients in the distribution, retail and restaurant industries, leveraging its broad-ranging research services, marketing data and expertise, data analysis skills, prediction and optimizing technologies, and system solution capabilities.

Solutions for the Distribution, Retail and Restaurant Industries

■New Store Development Solutions from INTAGE

■Existing Store Operation Solutions offered by INTAGE

Existing Store Operation Solutions from INTAGE

Key Solutions

■Store Development Support

Key Solutions	Features
Identification of Potential Areas	Support identification of potential areas for store development through mesh clustering.
Initial Property Selection	Assist initial stage of property selection using simple diagnosis model and similar store identification model.
Property and Area Potential Evaluation	Provide a sales forecast system based on the Huff Model and multiple regression model.
Store Planning Support	Support store planning by surveying purchasing patterns of consumers in the target trade area.
Development Support System	Provide GIS-based trade area analysis software.

■Existing Store Activation Support

Key Solutions	Features
Existing Store Analysis	Classify stores by trade area attributes and help identify category-specific characteristics, as well as store operation and product lineup.
Purchasing Pattern Analysis	By analyzing purchase data with customer membership codes, help devise measures against competitors by category, floor renovation and marketing measure development.
Competitor Flyer Report	Regularly report on products and their prices on competitors’ flyers to support promotional measures.
Web-based Trade Area Research	Analyze the strengths and weaknesses of the client’s store and its competitors’ through consumer research within its trade area.
Store Customer Research	Help understand an actual trade area and evaluate the client’s store and its competitors through an exit survey.

Case Examples

■Case 1: A Major Franchise Chain

		Want to assist franchise owners with area analysis and operational type change as part of headquarters’ support for franchisees.

		●Provision of franchisee support system and implementation of store surveillance Develop a web-based franchisee support system using GIS system, and propose operational types most appropriate for individual areas and locations through research of existing stores.

		●Improved owner satisfaction and loyalty Provision of the system and proposals for operational type change have led to improved satisfaction and loyalty among franchise owners, resulting in improved renewal rate following the expiration of contracts.

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