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Electrical Machinery/Home Appliances

The INTAGE Group offers clients in the electrical machinery/home appliance industry a home appliance panel and corporate panel based on Internet research. We can suggest and help carry out a wide range of research on topics including CSR (corporate social responsibility) and CS (customer satisfaction) as well as individual phases of product life cycle.

■Solutions for the Electrical Machinery/Home Appliance Industry

Solutions in the Electrical Machinery/Home Appliance Industry

Key Solutions

■Marketing Activity Support

Key Solutions Features
Analysis of Market Structure/Consumers By utilizing INTAGE's online home appliance panel, conduct research which focuses precisely on target segments, and also collect photos of products owned by the panelists for use in product development.
Various Tests (Concept/Design/Product) Offer proposals for various tests prior to product launch, based on extensive experience with tests using mock-ups and conjoint analysis.
Advertising Effectiveness Measurement Measure the effectiveness of advertising by analyzing changes in consumer awareness and purchasing behavior before and after placing ads.
CSR Activity Evaluation Help understand public evaluation of client company’s CSR-related activities.
CS (Own/Competitor's Customer Satisfaction) Clients can not only conduct research on their own customers, but also collect objective opinions from the INTAGE Group's online access panel consisting of their customers and those of their competitors.
ES (Employee Satisfaction) Enable benchmark surveys based on the scale of operation and type of industry and business using our corporate panel, as well as employees of the company.
Investors/Shareholders Propose and conduct surveys of shareholders upon distributing business reports in order to optimize IR measures.
Visitors at Events Conduct comprehensive evaluation surveys of visitors on solutions displayed during trade shows at large exhibitions.
Global Research Offer research services targeting not only the Japanese market but also overseas markets including US, European and Asian markets.

■Consumer Panel

Key Solutions Features
Provision of Home Appliance Panel/Corporate Panel Data Provide the INTAGE Group's online panel data , which is regularly updated. It can be a powerful tool for planning research specifications.