Intelligence Inspiring Marketing Innovation, Empowering Business Solutions

Energy

To help clients in the energy industry deliver “satisfaction and happiness” to stakeholders, The INTAGE Group conducts research on consumer recognition and awareness of services and products offered by the industry and on consumers’ perception of companies and the industry as a whole, based on fundamental data on household energy consumption and related facilities (energy panel).

■Solutions for the Energy Industry

Key Solutions

■Marketing

Key Solutions	Features
User Surveys	By understanding electricity and gas subscriptions and usage quantitatively, find out consumers’ usage situations, profile service users and identify potential needs.
Evaluation Research on Advertising	Analyze consumer recognition and purchasing behavior in relation to products/services before and after placing ads.

■Environment/CSR

Key Solutions	Features
Research on Marketing Effect of Environmental Policy	Find out what types of information regarding environmental preservation help create marketing value for customers and shareholders.
Environmental Report HUT	Help develop content and suitable expressions for environmental reports and identify positive communication style with stakeholders, based on an evaluation of environmental reports by target segments.

■Corporate Planning

Key Solutions	Features
Lifestyle Research	Explore future consumer trends with a view to coexisting/competing with other business sectors in the increasingly diverse service environment.

■Sales/Distribution

Key Solutions	Features
Delivery Planning Optimization Research	Help forecast demand and develop appropriate supply plans that minimize the stockout rate, delivery time/disposal loss and inventory cost.

Case Examples

■Case 1: A Consultant for an Electric Power Company

		With the number of all-electric homes increasing, find out about users and how they judge the convenience of an all-electric home system.

		●Information gathering through Internet Research Identified all-electric home residents from the INTAGE Group’s online panelists, and asked their views on the system including reasons of choice, and points of satisfaction and dissatisfaction through the online survey.

		●Analysis of users Allowed the client to use the characteristics of those who installed an all-electric home system for future promotion activities and sales planning. ●Analysis of strengths and weaknesses of all-electric products Clarified the convenience and concerns of actual users regarding all-electric products, and tips for increasing recognition.

■Case 2: An Oil Retailer

		With gasoline prices surging, reduce costs to keep sales price low. As gasoline is liquid and thus costly to deliver, want to reduce delivery cost.

		●Development of Delivery Planning Model Analyzed the distribution of delivery centers and customers using INTAGE’s unique mathematical analysis-based optimization model to develop streamlined delivery routes.

		●Delivery cost reduction by optimizing the delivery routes The cost of delivering gasoline is expected to be reduced by reducing the number of delivery vehicles and personnel after optimizing the delivery routes. ●Environmental considerations Optimization of delivery routes naturally reduces energy consumption during delivery, thus creating new value for customers in the energy industry.

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