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Government/Public Corporations

In carrying out structural reforms focused on independence and coexistence, government agencies and public corporations are expected to provide higher quality services to citizens. The INTAGE Group helps solve issues in the public sector from the perspective of “public service marketing”, taking advantage its know-how and infrastructure in the private sector.

Solutions for the Government/Public Sector

Solutions in the Government/Public Sector

Key Solutions

Research/Consulting

Key Solutions Features
Research/Survey Outsourcing

Offer outsourcing services for research and surveys by government ministries and agencies, supporting the entire process ranging from committee member selection and committee management to conducting various surveys and preparing reports. Fields covered include the environment, recycling, road safety, public-interest corporation reform and governmental statistics.

Special Health Checkup/Healthcare Cost Analysis Support the development of a “Special Health Checkup Scheme” introduced in municipalities and health insurance associations in April 2007, and analyze surveys and data collected.
Elderly Health and Welfare/Nursing-Care Insurance System Implementation Plan Support local governments in developing plans for implementing an elderly health and welfare/nursing-care insurance system and conduct various research. Also, calculate the required cost of nursing-care services and insurance.
Regional Health and Welfare Plan Help develop a “comprehensive plan for regional health” incorporating welfare for the disabled, support for childbirth/child rearing, avoiding people becoming in need of care, and measures for the elderly.
Comprehensive Plan Development Support the creation of a comprehensive plan that guides the direction of regional and community development from the perspective of “cooperation with the local community.”
Basic Environmental Scheme Development Support the creation of a basic environmental scheme within communities including CO2 reduction and recycling promotion.
Store/Service Evaluation by Mystery Shoppers Conduct mystery shopping (undercover) surveys designed to evaluate the services offered by public enterprises in their individual stores and areas from the viewpoint of service users for improved customer satisfaction.
Mail Survey for Businesses (Approval Statistics) Offer outsourcing services for conducting approval statistics surveys that provide basic data for making policy decisions, supporting the entire process ranging from design/sampling and implementation to verification, tabulation and report preparation for tens of thousands of businesses.

Case Examples

Case 1: An Urban Municipal Government

Task Develop a special health checkup scheme in line with regional characteristics.
Action

Support for development of special health checkup plan

1. Identify from receipt data those factors that increase healthcare costs
2. Conduct a survey of community members aged 40 or older
3. Support in setting up an exploratory committee

Effect

Improved efficiency in preventing lifestyle-related diseases

It is possible to develop preventive measures and a monitoring system in line with local characteristics (facts).

Case 2: A Public-Interest Corporation

Task Improve the service.
Action

Service user satisfaction survey

1. Conduct a survey on the level of satisfaction among the corporation’s members
2. Develop a “customer satisfaction index”
3. Develop actions to improve customer satisfaction

Effect

Analysis of customer satisfaction and development of improvement measures

Allowed the client to make “customer satisfaction” visible, which had only been tacitly understood, and share and recognize areas requiring improvement with the entire workforce.

Case 3: A Governmental Agency

Task Outsource statistical work.
Action

Total outsourcing of approval statistical operation

Mail Survey for tens of thousands of businesses throughout Japan
1. Survey Design/Sampling
2. Implementation/Verification
3. Tabulation/Report Preparation

Effect

Improved efficiency with same quality

Succeeded in reducing the cost of statistical work from when handled within the agency, with comparable quality.