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Telecommunications

The INTAGE Group helps its clients in the information and the communications industry by developing merchandise/customer strategies by using its wealth of research and systems knowledge.

■Solutions for the Telecommunications Industry

Solutions in the Telecommunications Industry

Key Solutions

■Marketing Support

Key Solutions Features
Customer Database Development (Analysis Mart Development) and Customer Analysis Provide useful ideas for further success based on purchase/product/complaint analyses obtained from clients’ data.
Membership Activation Support Develop client database models for trial/repeat, dormant members and cancelled members, and provide useful insights for developing a customer strategy for each target segment.

■Sales Support

Key Solutions Features
Market Trend and User Attitude Survey Offer total support for understanding overall trends of telecom market (landline/communication line/mobile phone) and evaluation of member satisfaction, using the INTAGE Group’s research panels.
Website Effectiveness Analysis Enable website analysis in line with online market trend analysis using the INTAGE Group’s telecom panel. We also offer total support for renewal/management of websites.
Store Analysis Offer total support for store analysis including area marketing to boost existing stores and forecast demand for new stores, as well as identify improvements in customer service.

■Product Planning Support

Key Solutions Features
Demand Forecast and Acceptability Research By measuring the market reaction to new products and services (acceptability), help forecast demand following market launch.