Intelligence Inspiring Marketing Innovation, Empowering Business Solutions

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The INTAGE Group offers strong support to clients in wide-ranging service areas including publishing, media, entertainment and game software, taking advantage of its extensive marketing data and knowledge of how to use them, data analysis skills, forecasting/optimization techniques and system solutions capability.

Case Examples

■Case 1: A Major Publishing Company

		Although it conducts reader surveys for its magazines, cannot identify reader characteristics due to the low return rate.

		●Online reader survey Clarified the profiles of readers by screening a large volume of INTAGE online panelists.

		●Reader profile clarification Aspects of reader profiles not revealed by conventional reader surveys have been found, and will be useful for article development. ●Material preparation for advertising providers By clarifying reader characteristics, the company can prepare materials for advertising providers tailored to the reader profiles.

■Case 2: A Major Entertainment Company

		Refine the concept of a new product and conduct demand forecasting.

		●Internet research for potential target segment Conducted Internet research for the current target age group.

		●Identification of unexpected concept appeals New appeals have become clear other than those that had been assumed. ●Demand forecasting as useful information for deciding whether to commercialize The client was able to produce a concrete sales forecast which could be used for making a decision on commercialization.

■Case 3: A Major Game Software Company

		Recently, sales of core products are gradually slowing down. Need to rejuvenate sales.

		●Online consumer research Identified reasons why consumers had bought or not bought the products of the client and its competitors through INTAGE’s online panels.

		●Clarification of issues in comparison with competitors’ product Identified issues pertaining to their products in comparison with competitors’ products, which led to product improvement. ●Clarification of strengths in comparison with competitors' products Identified strengths of products in comparison with competitors' products, which led to a shift of focus in advertising.

■Case 4: A Major Media Company

		With the increasing prominence of the Internet, the client needed to clarify its changing role as an advertising media company.

		●Analysis of relations between advertising and purchase behavior based on Internet Research Measured the level of influence of the client’s media on purchasing behavior through INTAGE panel research.

		●Level of access to client’s advertising media Clarified the relationships between rate of contact with the client’s media, online information gathering and purchasing behavior to define the role of each media for advertisements.

■Case 5: A Major Advertising Agency

		Respond to clients’ needs swiftly.

		●Advance online research on various purchased products and attributes Sampled target segments and conducted research.

		●Rapid identification of target segment and implementation of research Allowed rapid identification of a segment needed for each theme, and quickly conducted research.

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