Intelligence Inspiring Marketing Innovation, Empowering Business Solutions
Qualitative Research
INTAGE conducts group interviews on a diverse range of industries, topics and target segments.
Service Details
We carry out over 800 group interviews every year spanning a variety of industries, topics and segments. We also offer research methods other than qualitative approaches to meet the varying needs of clients. We manage our own facility for conducting group interviews in a comfortable environment.
Key Features/Advantages
- Moderators optimal for individual targets and research themes.
- Besides monitor rooms, meeting rooms and presentation rooms which allow monitoring of up to 30 people.
- UNCL and SDM, methods to analyze qualitative data quantitatively, are available in addition to one-on-one interview and one-on-many interviews.
Research Outline
| Major Industries | FMCG, pharmaceutical, education, automotive industries |
|---|---|
| Targets | General consumers, store owners, physicians, educators, division managers within a company |
| Topics | Ascertaining current usage, development of new product (idea search, concept evaluation, package naming evaluation), advertising evaluation, store development, etc. |
- Door-to-Door Interview
- Mail Survey
- CLT (Central Location Testing)
- Qualitative Research
- Telephone Survey
- MAMMOS (INTAGE mail omnibus survey)
