Store evaluation using trained investigators.

Mystery shopper is a research method to measure the effectiveness of services and in-store promotions at retail outlets. By using it regularly and continuously, clients can conduct benchmark research to maintain and enhance consistent and high-quality customer services.

• Individually designed to suit clients’ research purposes and conditions.
• INTAGE’s exclusive investigators run fieldwork as mystery shoppers (undercover store investigators).
• 800 highly-trained store auditors are available to conduct store evaluations.
• Can handle clients with nationwide operations.

The INTAGE Group’s store auditors make unannounced visits to clients’ stores as mystery shoppers to rate, tabulate and analyze their shopping experiences from the customer’s point of view. This service has been increasingly used by clients combined with customer satisfaction research for maintaining and improving the level of service. It is also widely used by franchise chains as part of their systems to regularly check the quality of their services.