Various research designs are available for different research purposes and conditions.

This survey is conducted for retail store customers to understand their consumption behaviors and attributes. Many clients use Store Visitor Survey regularly as a benchmark survey to assess the level of their service.

• Surveys are designed to meet individual purposes and conditions.
• Store auditors trained for customer service conduct surveys on store visitors.
• With 800 store auditors throughout Japan, it is possible to conduct surveys for chains operating nationwide.

Also called an Exit Survey, this survey is conducted for store customers who have finished shopping, enabling clients to identify their customers’ attributes and measure the visibility of POP ads and the effectiveness of in-store promotions. Versatile survey designs are available to meet varying purposes and conditions, including conducting surveys for 70 to 120 customers per store on a weekday and a weekend separately, and conducting surveys at multiple stores simultaneously.