Intelligence Inspiring Marketing Innovation, Empowering Business Solutions

Home > Marketing Research > Consumer Panel Data Service > SCI (Household consumer panel research)

SCI (Household consumer panel research)

This service tracks consumer market trends using INTAGE’s nationwide panel of 12,640 households.

Service Outline

Service Description

Service Description

This research continually monitors what types of households buy which product, how many, where, and at what prices, for food products and sundries. Everyday, panel respondents scan the barcodes of products they have purchased which are then transferred to INTAGE online.

Key Features/Advantages

  • INTAGE’s indicator has become the industry standard, serving most of the consumer goods suppliers in Japan.
  • Research on extensive categories of products.
  • Offer time-series market data based on long-term data resources.

Research Design

Universe General household of 2 persons or more
Sample Size

12,640 households

* 632 households with member(s) in their 70s have been added to the household panel from January 2005 (available as an option).
Research Area Nationwide
Research Method Respondents read the bar-codes of purchased products with a handy scanner and INTAGE collects the data through NTT’s TWINNET.
Research Categories Food Products, Sundries
Research Items Purchased products, purchase location, purchase price, etc.
Reporting Data Market share, household purchase penetration, brand switching analysis, new product penetration analysis, purchase price analysis, etc.
Reporting Media Client-server platform search and analysis software Partner & Brains, magnetic tape, hardcopy, etc.
Reporting Frequency Weekly, monthly