SCI-personal is a service that tracks market trends using a consumer panel of 50,000 male and female individuals throughout the country.

SCI-personal is a shopping survey developed as a follow-up to “Personal Eye,” an individual consumer survey launched in 2005. The new survey covers a wider area and range of food products (excluding fresh produce, delicatessen food, box lunches, etc.), beverages, sundries and pharmaceutical products. Some 50,000 male and female individuals throughout the country* use a portable terminal to scan the bar-codes of personal-use products they purchase and after returning home, they input the purchase route, purchase volume and purchase amount of the products on a computer.

By consolidating the daily purchasing activities of these individuals with their profiles including sex, age group, occupation and awareness as well as their answers to questions about their attitudes to purchasing which are collected from them separately, SCI-personal provides invaluable insights on shoppers and consumers for consumer goods manufacturers and distribution businesses. This services helps such firms to develop brand marketing/point-of-sale marketing strategies and then review the results after implementation.

1) Precise Data

• Building on our panel research know-how and sophisticated merchandise master data amassed through a wide range of panel studies (consumer shopping surveys and retail POS data research), we offer data of exceptional accuracy and precision.
• Our panel of 50,000 males and females is the nation’s biggest, allowing us to provide consistent data and facilitating the analysis of products with low purchase penetration.

2) Wide Coverage

• SCI-personal is the country’s only male and female consumer panel research with nationwide* coverage, allowing clients to understand the attributes of different areas.

3) Extensive Research Items

• By tracking not only research categories covered but also the total purchase amount printed on the receipt, which also includes the price of fresh produce, it is possible to analyze per-consumer spending and competition among chain stores.
• For supermarkets and drugstores, individual store information is available which is useful for conducting analyses combined with location and other attributes of the stores.

4) High Scalability

• In combination with INTAGE’s FMCG Retail Panel Research (SRI), it is possible to gain a deeper understanding of selling and purchasing situations.
• It is also possible to carry out target segmentation which considers the consumer attitude at the time of purchase and to clarify the reasons for purchase by conducting internet research for the monitors.