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SLI (Female consumer panel research)

This service tracks the market for women’s products using a consumer panel of 40,060 female respondents nationwide.

Service Outline

Service Description

Service Description

In this research, we collect data on purchases of cosmetics, hair care products, sanitary products, dietary supplement and other women's products.The data is input on the web mainly (some of those who are age 60's use diary method).The analysis results are provided mainly to cosmetic manufacturers, healthcare products manufacturers, etc.

Key Features/Advantages

  • This service is specially designed for research on women’s products.
  • The collected data are tabulated by area, age or other respondents' criteria. That reveals consumers' purchase behavior and attitudes, and is used for sales inspection or product development strategies, etc.

Survey Design

Universe Women aged between 15 and 69
Sample Size 40,060
Survey Area Nationwide (excluding Okinawa)
Survey Method Input information of purchased products on the web
(a part of respondents in their 60's use a diary entry method)
Survey Categories Cosmetics, hair care products, sanitary products , dietary supplement and other women’s products
Survey Items purchase price,purchase location, purchase reasons, etc.
Reporting Data Market share/household purchase penetration/brand switching analysis/new product penetration analysis/purchase price analysis, etc.
Reporting Media Client-server platform search and analysis software Partner & Brains, magnetic tape, hardcopy, etc.
Reporting Frequency Monthly