Intelligence Inspiring Marketing Innovation, Empowering Business Solutions
China Marketing Research
INTAGE provides strong support to clients considering entering the Chinese market.
Service Outline
Service Description
With a base in Shanghai, the INTAGE Group offers strong support for clients’ marketing research in China, with an extensive range of services including consumer research and retail panel research of equivalent quality to our services in Japan.
Key Features/Advantages
- Quality of service is ensured through audits and strict operation control by an independent quality management division and by bringing together Japanese and Chinese staff for education and training.
- We handle a diverse range of marketing issues based on the close network of our China specialist team and our Shanghai office.
- Our research activities cover around 50 cities across China, including Beijing, Shanghai, Guangzhou, Chengdu, Shengyang, Dalian, Changchun, Xian, Nanchang, Jinan, Qindao and Nanjing.
Research Design
| Consumer Research (Quantitative/Qualitative) | Accommodate a diverse range of research methods such as central location tests, door-to-door interviews, group interviews and Internet research (quantitative research/online discussion). We have extensive experience of research projects combining several research methods. |
|---|---|
| Retail Panel Research | Analyze brand share and sales price trend based on POS data of supermarkets/hypermarkets in China. |
| Distribution Research and Industry Research | Support clients’ entry into the Chinese market. |
| INTAGE-originated Independent Studies (omnibus research for wealthy segments, ICCI) | We offer omnibus style research which allow clients to interpret changes in China’s consumer market at a reasonable price. |
Our Performance
- Each year, INTAGE conducts as many as 160 research projects (in 2005) using various research methods.
- Our research activities have covered around 50 cities so far, and can include almost every city in China.
