Intelligence Inspiring Marketing Innovation, Empowering Business Solutions

Our Internet Research allows clients to carry out large-scale research as well as research for a target segment with low appearance ratio, both rapidly and reliably.

 

INTAGE Research Service Description

Our Internet Research Services provide data to help clients make decisions that reflect market opinions, by combining sophisticated and diversified research know-how with analytical capabilities.
The collected data (information) are turned into effective intelligence for clients’ marketing activities.

• For research results to be useful for decision-making, they must be both “market reflective” and “reproducible.”
  The INTAGE Group conducts fixed-period research, which is carried out for a certain period (1-4 days), so that research results will not be affected by the time and day they were started, delivering clients high-quality and high-value research results that reflect the market and are reproducible.
• What is market reflectivity?
  Market reflectivity means how accurately the market is reflected by the research results. Even if the research results can be obtained quickly and cheaply, if the results do not reflect the actual market, they cannot be used effectively for important decisions.
• What is reproducibility?
  Reproducibility means that if research projects of the same contents are conducted in the same period, the same results should be obtained.
  If research results vary depending on the time and date of conducting the research, the research results are meaningless.
• We offer a research design and method which takes account of the characteristics (advantages and disadvantages) of Internet-based research by executing various verification studies.
• Our planning/analysis staff who are specialized in research methods other than Internet-based research can support clients during research planning, analysis and reporting, to suit the client’s research purpose and subject.
• It is possible to conduct mass sample research or highly limited sample research through panel management and research methods that maintain high response rates.

We design optimum research from two panel resources – INTAGE Cue Panel and Yahoo! Research Panel – depending on what the client wishes to research.

[Cue Panel]
Cue Panel is INTAGE’s exclusive marketing panel which is flexible to mail surveys and door-to-door interviews besides Internet research.
See Cue Panel My Page (Available only in Japanese)
[Yahoo! Research Panel]
Yahoo! Research Panel is one of the largest Internet research panel in Japan.

INTAGE requires panel respondents to identify themselves in the panel registration process by having them set up a bank account and return confirmation by mail to eliminate “impersonators” who pretend to be someone else or “duplicate respondents” who sign up multiple times.

We obtain a range of attribute details from respondents when they register to be a panel respondent. Information by theme such as cars, housing, diseases and railways are obtained from respondents on a regular basis.

List of Theme-Specific Sub-Panels (Available only in Japanese)

INTAGE has organized “research dedicated respondents” who have banned themselves from receiving advertising emails to prevent bias due to advertisements. Unsuitable respondents are eliminated based on their survey request records and the contents of their responses.

Details on Number of Respondents (Available only in Japanese)
* For details on Cue Panel, please contact us.

 

To ensure the research results are bias-free, randomization of page display order, randomization of answer categories, alteration of question pattern according to response content, and excerpting of response content are included in the basic charge (please note that some functions are available as options).
In addition, various expressions can be created by using JAVA applets and FLASH, thus expanding the range of available research methods.

See Demonstration Screen of Qualitative Research (Available only in Japanese)

Following a questionnaire, the responses are checked in detail for discrepancies and abnormal values. Any contradicting or abnormal data are eliminated from the tabulation data so that we can deliver highly accurate research data to our clients.

This service enables clients to conduct a questionnaire for their customers, employees and stores and Internet users who access the website using INTAGE’s Internet research system. Our research know-how and highly secure web system ensure that questionnaires can be conducted safely and effectively.

In this type of Internet research, emails with a URL for questionnaire answers are sent to the email addresses included in the customer and/or employee lists. Please contact us regarding the handling of personal information including ascertaining whether the lists are appropriate for questionnaires.

Research is conducted by creating a URL for answering a questionnaire on clients’ websites.

Research is conducted among visitors to clients’ facilities by handing them a piece of paper on which the URL for answering the questionnaire, ID and password are written.

Online Discussion is a “round table talk” where target people exchange views using an online bulletin board. Unlike traditional group discussions which are limited by time and geography, Online Discussion allows clients to gather real voices from target users. By using the Internet, participants tend to give more frank opinions. By narrowing down target attributes, valuable opinions can be obtained.

See Screen Sample of Online Discussion (Available only in Japanese)

Drawing upon our extensive record of research themes, we propose research plans/designs corresponding to clients’ research purposes and subjects.

Examples
Consumer trend, trading area, concept test, product test, package test, recognition and likeability, advertising material test, advertising effectiveness test, brand evaluation, website evaluation, customer satisfaction, employee satisfaction, corporate social responsibility

Drawing upon our extensive track record of analytical methods, we propose analytical methods and outputs corresponding to clients’ research purposes and subjects.

Examples
Multivariate analysis, correspondence analysis, cluster analysis, principal component analysis, regression analysis, factor analysis, multiple regression analysis, correlation analysis, discrimination analysis, conjoint analysis, PMS (price sensitivity measurement), text mining

 

Lyche-Pro – Software for Data Tabulation/Search/Processing

Lyche-Pro is INTAGE's proprietary software that tabulates, searches, and processes research data.
Easy to use, Lyche-Pro can handle not only simple and cross analyses but also more flexible cross analysis including re-processing of question items and multiple-layer cross analysis, for up to five layers.
It can also execute morphological analysis of open-ended questions which is almost comparable to word ranking and other text mining functions.