Intelligence Inspiring Marketing Innovation, Empowering Business Solutions

Top > Marketing Research > Retail Panel Data Service > SRI (FMCG retail panel research)

SRI (FMCG retail panel research)

SRI is a service to track market trends based on data collected from 5,051 retail outlets nationwide.

Service Outline

Service Description

Service Description

Sales data are collected from general merchandise stores, supermarkets, convenience stores, pharmacies/drug stores, home centers and other stores in major retail formats using POS systems. This allows major consumer goods manufacturers to access information that is essential for developing market strategies: what products were purchased when, where, in what quantity, at what price, and at what types of retail outlets.

Key Features/Advantages

  • Multifaceted analytical data on sales and purchase are offered, combining SCI (Household consumer panel research) and SDI (Drug-store panel research).

Research Design

Universe Supermarkets, convenience stores, home centers, pharmacies/drug stores, liquor stores, grocery stores, bakeries, pet shops, etc.
Sample Size 5,051 retail outlets
Research Area Nationwide
Research Method Combination of online retrieval of POS data and store audit.
Research Items Brand-by-brand projected sales volume, store coverage, market share, and unit sales price
Reporting Data Sales, projected sales volume, store coverage, market share, sales per store, share per store, unit sales price, etc.
Reporting Media Client-server platform search and analysis software Partner & Brains, magnetic tape, hardcopy, etc.
Reporting Frequency Weekly, monthly, daily (optional)

Universe and Sample of Each Index (Panel Segment)

 
Target Market
Total
Supermarket
Convenience Store
Home Center
Pharmacy/Drug Store
Liquor Store
Grocery Store/Bakery
Pet Shop
SRI-1 Sundry 3,110 1,100  750  200 1,060      
SRI-2 Food 2,953 1,119 762   1,072      
SRI-3 Cosmetics 2,060 520 430 160 950      
SDI Pharmaceu
tical		 1,200       1,200      
MBI Beverages 4,353 1,119 762   1,072  700  700  
MFI-1 Tea/Coffee 3,987 1,100 750   1,060 392 685  
MFI-2 Noodles 4,053 1,119 762   1,072 400 700  
MPI Pet Food 2,615 685 450 200 1,060      220
MAI Alcohol 1,580 550 450     580