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Analytical Models and Tools

The INTAGE Group has developed an extensive range of analytical models and tools leveraging the sophisticated research technologies, deep consumer insight and data analysis skills it has built up over the years.

Analytical Models and Tools

We offer the following analytical models and tools from which clients can choose to suit their research needs.

  • INTAGE Trial/Repeat Model
  • APRiCOT (Promotion effectiveness analysis)
  • BPI (Brand Power Index)
  • UNCL (Unconscious Clustering)
  • Photo Sorting
  • SHELF-CHOICE (New product demand forecasting)
  • DINOSAUR (New product assessment model)
  • Profit-Maximizing Price Analysis
  • Brand Association Analysis
  • SDM (Sensitive Differentiation Method)
  • Conjoint Analysis
  • BSA (Benefit Structure Analysis)