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New Brand/Product Development

As it becomes increasingly difficult to create a successful brand/product, companies must understand the market and its customers more deeply and develop brands/products which offer customers new values. Having witnessed changing markets and consumers for many years, INTAGE has the skills required to help you develop competitive brands and products.

■Service Outline

Outline of Service

Support Provided by INTAGE

Our integrated support in developing competitive brands and products ranges from identifying development opportunities to creating marketing programs.

Market Structure Analysis/Consumer Survey Provide information to understand market and consumer trends, as well as consumer needs, and identify development opportunities.
Idea Screening Evaluate whether a development idea is appealing enough to attract trial users, and narrow down to excellent ideas.
Concept Test Evaluate whether a brand concept has competitive potential, and suggest ways to maximize the trial by target consumer segment.
Naming Test Check the suitability of the brand name: whether it gets the brand concept across to consumers, is easy to remember and will be popular among consumers.
Product Test Evaluate whether the brand concept is fully embodied in the product and whether the product can attract repeat users, and suggest better ways to establish the brand in the market.
Package Test Examine whether the package fully expresses the brand concept and whether the design is distinctive compared to rival products.
Price Survey Explore and propose a price range that is acceptable and profitable.
Promotion Test Measure the effectiveness of in-store promotions through in-store tests, and identify effective ideas.
Advertising Test Examine whether advertising is fully communicating the brand appeal and motivates purchase desire, and suggest improvements.

Recommended Research Methods

  Internet Research Mail Survey Door-to-Door Interview CLT Home-Use Test Point-of-Sale Survey Group Interview One-on-One Interview Consumer Panel Analysis Retail Panel Analysis
Market Structure Analysis/
Consumer Survey		 ×× × ×         × ×× ××
Idea Screening ××     ×     ×      
Concept Test ×× ×   ×     ×      
Naming Test ×× ×   ×            
Product Test       ×× ××   ×      
Package Test ×     ××            
Price Survey ××     ×           ××
Promotion Test       ×   ××        
Advertising Test       ××     × ×    

 

××: Highly Recommended ×: Recommended