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New Brand/Product Launch Management

In order to boost the success of a new brand/product in the market, it is necessary to assess the brand’s overall power before market launch and simulate a marketing program to achieve the goal. Following launch, it is important to evaluate the potential of the brand/product and to track the market in a short cycle.

■Service Outline

Outline of Service

Support Provided by INTAGE

We help our clients create successful products by consistently following the market both before and after market launch.

Market Launch Test Support client’s market launch test by assessing whether a completed brand/product has sufficient competitive power and can establish itself in the current market.
Demand Forecast/Simulation Conduct simulations for achieving the goal by forecasting the post-launch sales volume and market share using own unique simulation model.
Market Tracking Provide resources to help the client decide on the next action by comparing progress with the goal/strategy and assessing the effects of marketing.

Recommended Research Methods

  Internet Research Mail Survey Door-to-Door Interview CLT Home-Use Test Point-of-Sale Survey Group Interview One-on-One Interview Consumer Panel Analysis Retail Panel Analysis
Market Launch Test ××     ×× ××          
Demand Forecast/
Simulation		 ××     ×× ××          
Market Tracking ××               ×× ××

 

××: Highly Recommended ×: Recommended