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Retail Marketing (Marketing Strategy)

In developing a marketing strategy, the right decision must be made based on objective and sophisticated forecasting indicators. INTAGE helps clients make marketing strategy decisions by drawing upon panel data, retailer POS data, trade area data, consumer awareness data and a range of modeling technologies.

■Service Outline

Outline of Service

Support Provided by INTAGE

Support manufacturers’ decision-making using POS data, market and trade area data and a range of modeling technologies.

Marketing Focus List Forecast the sales of each store and brand using SRI-based sales results and individual store attributes. Useful for developing marketing measures and identifying those stores where marketing needs to be improved.
Chain Clustering Categorize each chain's locational environment and the household distribution around its trade area. Develop marketing measures based on the store development and customers of the target chain.
Chain Evaluation Compare several distribution chains and consumer evaluations using consumer panel data and a range of research to identify required improvements in store management.