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Retail Marketing (Marketing Proposal)

Nowadays, retail buyers expect manufacturers’ sales reps to present proposals based on consumers’ actual lifestyles. INTAGE helps retail operations to develop marketing proposals consistent with consumers’ perspectives.

■Service Outline

Outline of Service

Support Provided by INTAGE

Assist manufacturers’ retail support using POS data, market data, trade area data, consumer awareness data and a range of modeling technologies.

Sales Promotion Proposal Support Offer effective support for developing promotion proposals, combining retailer POS data, trade area data, consumer data and INTAGE’s panel data.
Chain POS System Integrate retail stores’ POS data through classification by market and article using INTAGE’s merchandise master data, thus identifying gaps that may exist between merchandise and the market situation.
Trade Area Analysis System (Area Manager) Output sales characteristics (category structure, JAN ranking) for individual trade areas by consumer segment and competition. Useful for planogram planning.