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What We Do

Pre Launch Solutions

INTAGE solutions that offer a grasp on consumers and their evaluations, and lead to the creation of new markets

Remote Behavioral Observation

Enabling more natural observation of daily behavior via web camera-based observation and interviewing

Solution Strengths

Issues

You would like a realistic grasp on consumer behavior in the home in order to develop new product ideas or improve on existing brands.

Insights

Consumers can be observed in their natural setting with less burden than a home visit through the use of remote technology. This delivers a rich source of information on the true nature of the target, along with input in the consumer's own words.

Benefits

Can be used to obtain hints/identify needs for potent product development from comments and in home settings - things that were hard to see with methodologies to date.

Features

  • Is a set comprised of prior video shooting + a remote interview conducted while watching the video. Since the observers are unseen, the respondent is free to relax and act as normal. This enables us to expose respondent's real feelings faster in the interview, too.
  • Periodic observation such as morning and night, or on weekdays and weekends is also possible, enabling you to obtain insights hard-to-get from a one-off home visit. Can also be combined with a home use test.
  • Survey designs and workshops are also available in line with your objectives including gaining a grasp on target segments, unfulfilled needs, identification of points for improvement, and the development of new product concepts etc.
  • Cost and schedule: From 750,000 yen (3s) / Approx. 1 month

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i-Screener®

Screening large numbers of product ideas from the consumer's perspective

Solution Strengths

Issues

You would like to efficiently identify high-potential candidates from idea generation results.

Insights

Speedily and reasonably provides ideas worth developing together with clear evidence.

Benefits

Can be used to improve efficiency and accuracy with upstream concept development processes.

Features

  • An online research methodology that enables up to 100 ideas to be screened.
  • Quickly provides easy-to-understand output, such as by plotting along two key indices.
  • "i-tile" format is low cost, and places little burden on respondents.
  • Cost and schedule: From 700,000 yen / 11 working days+

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i-Mesh

Ascertaining intuitive reactions to designs/creatives

Solution Strengths

Issues

For clients who want to obtain specific points on which elements to improve in their advertisements, product packages etc.

Insights

Enables you to obtain large amounts of intuitive responses non-linguistically.
(Respondents click on areas that are appealing/unpleasant)

Benefits

Issues and reasons identified in i-Mesh surveys can be used to concretely improve advertisements and packages.

Features

  • New online research method using unique on-screen technology designed by INTAGE.
  • Can be responded to on PCs and tablets smoothly, like playing a game
  • Can be implemented on a wide range of themes like ads, packages, etc.
  • Eye-tracking -> heat maps run qualitatively to date can now be delivered using large quantitative samples
  • Cost and schedule: From 750,000 yen / 13 business days+

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i-Conjoint

Quantifying the value of product and service specs/functions

Solution Strengths

Issues

Which of the elements comprising a product/service influence consumer product selection behavior?

Insights

Quantifies the value of elements comprising a product/service as a "utility value" to clarify the elements consumers deem important. It also makes share stimulations combining elements possible.

Benefits

Can be applied in the development of product/service concepts consumers will like, as well as grasping the points to be improved in a product/service renewal.

Features

  • Compared to conventional conjoint analysis (full profile), fieldwork is closer to actual shopping conditions, the flow is more natural, and is responded to using an interface
  • Can handle a large number of product/service elements
  • On top of producing the regular conjoint indices "importance level" and "utility value", enables you to run simulations combining the specs for various products/services
  • Also delivers easily actionable marketing output, such as the relationship between respondent segmentation' features and their ratings on each of the attributes.
  • Delivers cheaper cost and faster turnaround through being run online
  • Cost and timing: From 720,000 yen / 11 business days

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Eye Tracking Research

Supporting marketing through the use of line-of-sight information

Solution Strengths

Issues

You'd like to alleviate the issue of offers scoring well in surveys, but for some reason disappearing on shelf/not being seen in its ads.

Insights

Enables you to identify more specific points for improvement taking in the respondent's line-of-sight through incorporating the latest technology into existing surveys.

Benefits

Can be used in the formulation and brushing up of specific marketing actions such as the development of effective packaging, in-store measures, and ad creatives by taking account of movement in line-of-sight.

Features

  • Quantitatively measures movement in line-of-sight to clarify the order in which elements are viewed, as well as the length of time consumers stop at the element in a visually easy to understand format.
  • Can also examine the reasons for movement in line-of-sight through interviewing respondents after showing them video of their actual line-of-sight.
  • Is implemented across a wide range of themes, including shelf, package, TVCM, print ads, and websites (PC/mobile). Can be used not only with CLT mock shelf tests, but also in actual stores or with virtual shelves.
  • Available with eyeglass or stand-alone models.
  • Cost and schedule: Varies depending on specs / Approx. 1 month

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Virtual Shelf Test (CLT/Online)

Clarifying the purchase process through a realistic purchase simulation via virtual technology

Solution Strengths

Issues

Isn't there a better/more flexible way to gain shopper evaluations of packages, shelves, etc.?

Insights

Can incorporate designs/setups difficult in conventional actual shelf CLTs and in-store surveys. Processes can be clarified through mock purchase.

Benefits

Can be used flexibly to respond to marketing issues and hypotheses.

Features

  • Creates survey stimulus materials flexibly through cutting-edge CG technology. Delivers realistic store fitting/product images/POP/price tags/facings.
  • Does not require any preparation of mockups, or expensive venue set-up costs.
  • Automatically captures log information regarding the purchase process (taking in hand, looking at the back of the product, purchasing, returning to shelf).
  • Cost and schedule: From 1,000,000 yen / 18 working days+

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New Product Demand Forecasting

High precision, highly persuasive sales forecasting

Solution Strengths

Issues

  • You'd like to narrow down concepts or make market launch decisions for new products currently under development for launch.
  • You'd like to ascertain a sales post-market launch.

Insights

Takes the current market environment into consideration, adjusts survey results for new products such as purchase intention through comparing them with existing products, and estimates sales while also taking advertising and distribution into consideration.

Benefits

Since specialist staff intimately familiar with the market implement the estimates, we can provide highly accurate forecast figures and also conduct sales simulations reflecting marketing plan values.

Features

We are ready to serve you with the following services to suit your prediction period and cost.

  • i-Compass™: Asks purchase intention questions regarding individual new and existing products to forecast sales in first year post launch.
  • SHELF-CHOICE®:Implements a chip game using a simulated shelf, and forecasts sales during the trial period
  • Trial/Repeat model: Forecasts sales for 1 year post launch including repeat purchase via a dummy shelf + post-trial evaluations
  • Cost and schedule: 1,200,000 yen / 11 business days+

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Neuro Research

Approaching the subconscious via research x brain science

Solution Strengths

Issues

Conventional survey methods involve a verbal exchange of questions and answers. Doesn't this mean some data is missed, and that respondents' true feelings are not being sufficiently listened to?

Insights

Provides insights that were hard to identify via verbal surveys alone to date via grasping and comprehensively analyzing both conscious facts (verbal responses) and subconscious facts (cerebral blood flow reactions).

Benefits

Leveraging non-verbal region information unavailable via survey methods to date in product development and marketing measures, to enable you to take a new approach to marketing.

Features

  • In alliance with Hitachi Ltd., INTAGE is engaging in survey design, cerebral blood flow measurement/analysis in surveys using "hikari topography".
  • Neuro research offers the following benefits compared to previous surveys (such as brain waves).
    • Identifies reactions in the four frontal lobe quadrants, and interprets each reaction.
    • Comparatively strong against extraneous noise meaning there are few restrictions regarding the environment in which respondents are measured.
    • Uses homogenous indices, so is easier to understand than black box approaches.
  • Is also supplemented with interview/questionnaire-based information. Examining correspondence and gaps against neural reactions enables the identification of subconscious barrier factors etc.
  • Cost and schedule: From 4,000,000 yen (20s)(Can also be run on qualitative sample) / 1 month+

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web-UNCL® UNconscious CLustering Method

Mapping products in the consumer's words

Solution Strengths

Issues

How is my brand seen from a consumer's perspective?
How are brands segmented by them?

Insights

Visualizes consumers' internal brand maps, providing a clear view into the current states of categories and brands in consumers' words.

Benefits

Can be used as fundamental data with the formulation of STP plans, for the validation of marketing strategy hypotheses and concept development.

Features

  • An online research method that customizes an INTAGE original 1-on-1 qualitative method, UNCL (unconscious clustering method), and customizes it for quantitative use.
  • An original methodology that leverages information from respondents who are free to map/group as they choose, for clustering.
  • Can also be used to identify new keywords, such as with images and benefits.
  • Cost and schedule: From 1,500,000 yen / Approx. 5 weeks

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web-OASIS® Optimization model for ASsortment through Interpreted Substitutability

Grasping category structures through observing purchase substitution

Solution Strengths

Issues

What shelving allocation would be easy to understand and optimal for consumers?

Insights

Based on offer substitutability in purchase scenes in stores, clarifies the specific structure of sub-categories, as well as who your brand's competing products are in store.

Benefits

Can be used in in-store product strategies and distribution proposals.

Features

  • Implements a questionnaire screen flow evoking specific in-store purchase behavior with respondents, to identify sub-categories from the shopper's perspective.
  • Is an original INTAGE online research analysis methodology, and creates clusters based on substitutability instead of images.
  • Cost and schedule: From 1,900,000 yen / Approx. 5 weeks+

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BPTO/Gabor & Granger

Simulating optimal prices from the consumer's perspective

Solution Strengths

Issues

What is my optimal price?
How far should I increase/decrease my price based on my brand's ups and downs, or changes in the external environment (mark ups, tax hikes etc.)?

Insights

Share simulation from results for respective brands.

Benefits

Can be used in price strategizing, since simulates including price brands offer has not actually be sold at in the past.

Features

  • Implements INTAGE original logic (BPTO)
  • Is an online research method that uses INTAGE's original "i-Title" approach to lead to the most appropriate price for an offer from respondents' intuitive responses.
  • BPTO: For when envisaging "price mark-ups", or competitor price fluctuation.
  • G&G: Applicable to both "price mark-ups and mark-downs", G&G is for when you want to confirm your own brand's price elasticity when competitor price fluctuation does not need to be taken into consideration.
  • Cost and schedule: From 800,000 yen / 14 working days+

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