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New Product Norm Value Database (China/Thailand)

Determination of new product acceptance level using norm values

It’s useful when you want to compare with data at the time a new product was released in the past and work out the market position for the new product in terms of whether it will be able to successfully penetrate into overseas markets where there are differences in culture and concepts of value.

Can deal with such challenges

We’d like to simply know the acceptability of the new product.

We’d like to obtain enough information to judge if the release will succeed or not by checking simply whether it’s likely that the new product will sell well or not.

We judge its acceptability based on norm values we’ve accumulated through past surveys.

It’s possible to judge the level of acceptability by comparing the purchase intention and novelty assessment of the new product with norm values.

We’d like to set an order of priority for a number of candidates.

We’d like to set an order of priority for product development by narrowing down multiple product concepts.

Set an order of priority by judging the level of acceptability using a database

It’s possible to set an order of acceptability without having to make a comparative assessment by comparing the assessment of the concept of the respective products with the database.

We’d like to check the acceptability in respective markets for expansion into Asia.

We’d like to narrow down the number of candidate countries for overseas expansion to choose those countries where the acceptability is high.

Relative judgment whether it is likely to succeed or not by comparing with the database

By comparing with the database, it’s possible to make a relative judgment whether it will succeed in the market in question or whether it will succeed in one market or another.

Set an order of priority for a number of candidates

It’s possible to set an order of acceptability without having to make a comparative assessment by comparing the assessment of the concept of the respective products with the database.

* If the number of cases in the database in question is small, it may not be possible to make an assessment. Please contact us.

Check acceptability in respective markets for expansion into Asia

By comparing with the database, it’s possible to make a relative judgment whether it will succeed in the market in question or whether it will succeed in one market or another.

Frequently asked questions

It’s composed of the following categories and items in relation to both concept evaluation and product evaluation.
Subject category: Food, beverage, miscellaneous goods, cosmetics, etc.
Survey items: Purchase intention, use intention, novelty, etc.
Please contact us for items other than those listed above and for databases of other than new products as they are in the process of development.

As for countries other than China and Thailand, please contact us as we are in the process of developing the database.

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

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