Sales & Distribution Planning
Challenges to be dealt with in "Sales & Distribution Planning"
We would like to decide which channel we should prioritize when promoting sales
We would like to make a sales floor proposal incorporating the challenges of our suppliers
We would like to propose an easy-to-shop shelf arrangement for the consumers and an effective in-store promotion
A Placement Strategy examines through which channel products or services should be distributed.
By understanding the recent changes and problems with respective channels, we will consider concentrating our efforts and resources on a particular channel that provides better opportunities and/or types of measures that could help in dealing with the problem.
With respect to the sales at the actual stores, the Promotion Strategy, how to encourage customers’ willingness to buy before they come to the store or in the store is also important. By understanding the product selection behavior and the way customers feel at the store, we allow you to design easy-to-shop sales floors and likely-to-be-chosen store measures.
INTAGE supports the development of a sales & distribution strategy by taking advantage of the purchase log data which captures daily shopping behavior in each channel, a database which contains evaluations of approximately 600 chain stores nationwide, and a variety of other research methods including research which captures the shoppers’ behavior in detail.
Characteristics of INTAGE’s "Sales & Distribution Planning"
1Purchase behavior log data which picks up the challenges of the channel based on the actual use situation
On the basis of SCI (nationwide consumer panel survey) which collects daily purchase behavior logs from approximately 52,000 survey respondents nationwide, we identify the challenges of the channel as well as how royalties are being obtained from chain users, not to mention a comparison with the actual use situation including shopping frequency and average sales per customer by business category or by chain.
2A variety of research methods according to the specific purpose
For example, as a means of capturing the moment that customers decide to buy, we have, and are offering a number of different research methods including a Smartphone diary survey, an in-store VTR survey, and in-depth interviews.
3Ability to use the database to even identify the challenges of individual stores
By combining and analyzing GIS data, ID-POS data held by the distributors, store information data and product DNA data held by INTAGE, and research data from the consumer survey respondents according to the particular challenge, we support you in a range of endeavors from understanding the characteristics of the individual store’s trade area to identifying the challenges.
"Sales & Distribution Planning"
is supported by a range of solutions
For Development of a Placement Strategy
For Development of a Promotion Strategy
Identification of Market Opportunities
SCI® Bundling Cluster
Based on data from the actual situations of consumers’ shopping around behavior, we can identify the market segment from the consumer’s point of view.
Consideration of Shelving Allocation
By conducting research on the substitutability of the product for consumers, we allow you to divide your products into groups so that you can consider shelving allocations based on the consumer’s intuition.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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SCI®(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
Mobile Kukan Toukei
This service provides statistical population information generated from the NTT DOCOMO mobile phone network. It tracks people’s movements on when and what kind of people moved from which place to another, and the distance covered.
By using Genometrics, you can understand the customers’ sense of values which are difficult to see if you are only based on gender and age. This helps visualize various profiles that cannot be obtained from ID-POS data alone, including finer attributes and latent purchase potential.
This tool collects and analyzes vast amounts of retail POS/ID-POS data. It supports the marketing PDCA cycle of retail stores by conducting sales-performance-audits, arranging merchandise for the sales floors, planning sales promotion campaign measures, and measuring post-implementation effectiveness.
This web portal for retailers provides visualizations of the big data held by retailers, such as POS/ID-POS data, as well as information that is helpful with daily sales floor design and POP advertising from the consumer’s perspective.
This service analyzes entrusted membership data according to the specific task. Distribution analysts conduct analyses on what kind of customers support sales, which store groups or sales floor classifications have improvement potential, etc.
Online Research (Online Survey)
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.