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What We Do

360-degree Solutions

INTAGE solutions providing 360-degree coverage on consumer behavior and information cycles

SCI/SLI

Identifying consumer profiles via day-to-day purchase behavior data and outlooks

Solution Strengths

Issues

You would like a 360 degree profile of your users for implementation in the formulation of marketing measures

Insights

User purchase histories and outlook data are combined to identify topics such as "what users' outlooks are when selecting products", "what amount of which products consumers with specific needs purchase, and what proportion of the market these consumers make up".

Benefits

Enables you to use the one coherent process to do everything from arranging market compositions from a consumer's perspective and identifying high potential target segments to formulating and evaluating measures.

Features

  • Enables you to run online surveys with 50,000 monitors nationwide with SCI (a panel comprised of male and female panelists) or 40,000 monitors with SLI (a panel comprised of female panelists)
  • Offers an accurate grasp of market volume presented by the target segment via detailed purchase data down to SKU level
  • Linking this survey with the large volumes of data on values from already conducted research (Profiler) enables us to provide even greater clarity to user profiles.

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Recording Research

A new smartphone-based recording-style (diary) survey

*FW consigned to DoCoMo Insight Marketing Inc.

Solution Strengths

Issues

You would like to know how your products/services are used, and how consumers are exposed to information in the lead up to purchase.

Insights

Our recording-style (diary-style) questionnaire uses a smartphone app to gain a grasp on consumers unavailable to date.

Benefits

Can be implemented in gaining a grasp on lifestyles, sample product HUTs, new product idea generation, advertisement touch point surveys and more.

Features

  • Runs on a smartphone, so information can be obtained even when respondents are away from home
  • Records on the spot, enabling access to emotions respondents are prone to forget later on, or information about the settings around them
  • The use of photos and locational information deepens understanding of the target, encouraging greater insights and discoveries
  • Response data can be viewed in real time. Additional probe questions can also be asked to participants of interest
  • Cost and schedule: From 800,000 yen / recording period +7 days

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New Research in the Age of the Smartphone

Freeing you from time and locational constraints:
INTAGE is evoking a renaissance in marketing research.

Solution Strengths

Issues

Mobile phone preference is shifting toward smartphones, with consumers' contact with the Internet changing dramatically. Since this also affects purchase behavior, we need to greatly revise the way we collect information from consumers.

Insights

Our new research services use one of the largest-scale smartphone user organizations here in Japan, combine the functions offered by smartphones with the latest technology, and bring together our many years of research know-how to deliver you the next era in research.

Benefits

Leverages smartphone features - can respond anytime, anywhere, and immediately - to gain a grasp on consumer sentiment more promptly and realistically, and enables you to reflect these findings in marketing measures.

Features

  • "Premier Club Monitor, one of the largest-scale smartphone monitor organizations in Japan, encompasses a broad variety of consumers, enabling you to freely design surveys. * "Premier Club" is the registered trademark of NTT Docomo, Inc.
  • Since people always have their smartphones with them, respondents can respond to surveys immediately after receiving requests. This makes it possible to obtain real evaluations of TV commercials immediately after respondents have seen them.
  • Since people always have their smartphones with them, they are not restricted in terms of from where they can respond. This even makes it possible to survey people outdoors.
  • The survey interface is optimized for smartphone use, ensuring responses are more intuitive than with PCs.
  • Enables a free flow of communication with segments that actively consume.

Key Services

Smart
A smart research service that offers a great deal of freedom in survey design/interfaces.
Quick
An ultra fast service that offers a short turn-around on results through leveraging the features of smartphones.

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Mobile Interview

A text-format smartphone-based interview survey

*Fieldwork consigned to DoCoMo Insight Marketing Inc.

Solution Strengths

Issues

Are you able to quickly and easily interview respondents?
Are you able to interview low occurrence rate respondents?

Insights

Mobile Interview enables you to ask consumers for their true sentiments via a bulletin board or chat-format interview implemented via smartphone.

Benefits

Can be implemented when interviewing purchasers for their evaluations of new products immediately post-purchase, or as in depth follow-up interviews with quantitative survey respondents.

Features

  • Respondents do not need to visit a survey venue, enabling interviews to be conducted quickly and easily
  • Also makes interviewing those living in regional areas and low occurrence rate new product purchasers possible
  • Enables you to pick respondents of interest in previously conducted surveys to interview for greater understanding
  • Cost and schedule: From 310,000 yen / Preparation 7 days+, F/W 7 days+

    *Bulletin board-format with 20s. Excludes planning and interview costs.

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i-SSP (INTAGE Single Source Panel)

Identifying the relationship between O2O cyclic communication and purchase

Solution Strengths

Issues

You would like to know how "exposure to information" and "consumption behavior (purchase, outlook)" relate, as well as what effects and roles ads have.

Insights

i-SSP provides amalgamated media exposure results gathered automatically on an ongoing basis from the same people, from the purchaser's perspective. This corresponds with the philosophy expounded in Kotler's Marketing 3.0.

Benefits

Actual data on exposure to information and consumption behavior collected from our single source panel can be implemented as fundamental information for planning communications and marketing, as well as to gauge the efficacy of measures.

Features

  • Gathers real data on the state of exposure to cross media (PC, mobile, TV) on an ongoing basis in a log data format
  • Identifies characteristics in the target's exposure to information based on actual data, not respondents' subjective outlooks
  • Tracks the reach of advertisements and the effect of cross media measures, such as their effects on purchase and attitudinal change
  • Comprehensive media exposure data combining the state of exposure to PC, mobile and TV, as well as offline media such as newspapers, magazines, and radio is provided via INTAGE's cross tabulation tool (Lyche-Pro)
  • Cost and schedule: From 2,000,000 yen (excl. tax) / 10 business days+

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MROC Service

Ongoing online communication with consumers where they live

Solution Strengths

Issues

You would like to hear about what happens when your products are used in real life, and how consumers feel/behave in real time.

Insights

Sharing chronological changes in a wide range of topics, sentiments, and behaviors when using products delivers new context and leads to increased insight.

Benefits

Enables you to formulate explanatory hypotheses based on topics, feelings, and behavior. The explanatory hypotheses can then be used to generate new product ideas.

Features

  • High performance quantitative survey features
  • Can be used overseas (China, Thailand, English-speaking countries)
  • Can be run on smartphone
  • Can be searched for key words, can be used for parallel in depths
  • Detailed screening is possible with our high quality INTAGE net monitors
  • Client customer data can also be incorporated
  • Participation logs, questionnaire tables (cross tables, charts), topic verbatim etc. can all be accessed real time from the administrator's interface and can be searched or downloaded
  • Cost and schedule: 1 community of 50s x 2 communities for 2 weeks, 4 topics, 1 questionnaire from 1,650,000 yen

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