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What We Do

Pre Purchase / At Purchase / Post Purchase Solutions

INTAGE solutions that deliver cyclic consumer behavior insights

Dialog-style Promotions

Promotions using Docomo Premier Club

Solution Strengths

Issues

You would like to distribute sample products and provide trial opportunities in line with campaigns to drive trial purchase, but providing sampling to a large indiscriminate number of people is wasteful, so you would like to reach and send samples to a target segment.

Insights

Confirming the demographics of those who would like samples sent afterwards enables you to check whether the target segment and the people interested in the product match, enabling you to confirm and review customer segments.

Benefits

As an option, enables you to run follow-up surveys on "product evaluations" and "state of purchase" with those wanting samples after your initial survey. Enables you to engage in "targeting promotions that can be validated".

Features

  • Large-scale reach with 50 million Docomo subscribers (2.7 million active members)
  • Equipped with 40 types of specific targeting features including basic segmentation, lifestyle, and personal preferences
  • Those who would like samples are not bothered by having to enter personal information when signing up - a factor that can lead them to leaving the survey. Enables them to apply for direct mail or samples with the one click

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Chain Medical Chart

Information portal on business partner chains

Solution Strengths

Issues

You need to visit multiple chains in order to engage in quarterly business discussions with their headquarters, but would like to quickly check how they are performing since you are unsure of their current state of performance.
You'd like to switch chain representatives, but can't successfully summarize everything.

Insights

Enables you to understand the differences between chains from multiple perspectives.

Benefits

Enables you to provide data for quarterly business discussions, and day-to-day sales activities

Features

  • Offers a broad range of perspectives including the company, its state of sales and purchases, the shopper's perspective, sales areas, etc.
  • The basic information on each chain is summarized on one A3 sheet, and can be placed in front of stakeholders to refer to casually.
  • The respective chains are summarized in the same frame, making them easy to compare/understand.
  • Cost: From 95,000 yen

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In-store Observational Surveys

Visualizing in-store deliverability

Solution Strengths

Issues

While in-store deliverability is said to be 30%, you don't know whether the results of your business discussions are being appropriately reflected at the in-store level.
You'd like a grasp on competitor shelf space share in store by each chain.

Insights

Enables you to understand what is happening in-store by chain/store.

Benefits

Enables you to refine chains to focus upon in your next round of business discussions, and to audit the results of business discussions.

Features

  • Please specify the chains/stores you would like to survey (With drug stores, chains are set by our firm)
  • Softbrain Field Co. Ltd. interviewers conduct survey by observing in stores. Survey measures etc. can be customized.
  • Cost and schedule: 200 stores, 30 attributes from 1,500,000 yen / Setting of survey stores (3-4 weeks to assign) + fieldwork (2 weeks) + checks, tabulation, analysis (2 weeks+)

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Shoppers' FactBook

Shopping U&A with 300,000 people nationwide

Solution Strengths

Issues

What purchase trends are apparent in each channel category?
What are the profiles of those using partner chains, how are they characterized in terms of purchase behavior, and to what extent are they satisfied with their use?

Insights

Offers a grasp of the state of usage of categories/chains from the shopper's perspective

Benefits

Grasping the characteristics of shoppers at partner chains versus those at other categories/competing chains enables you to optimize sales section/product proposals.

Features

  • Survey methodology:
    Online survey (Scheduled for once a year)
    • Wave 1: Large-scale purchase behavior survey with 300,000 people nationwide
    • Wave 2: Follow-up survey with leading chain users by area x category
  • Cost:
    • Category summary report: 150,000 yen
    • Chain report: 150,000 yen per chain

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VTR Behavior Observation Survey

Observing the shopping behavior of shoppers via the establishment of sales section cameras

Solution Strengths

Issues

What percentage of those who stop at a sales section leave without buying anything (How much are you losing in sales?)? What percentage of people considered your company's products, but ended up not buying or buying from another company? Why do they cease purchase?

Insights

Shoppers' behavior at the sales section is recorded on VTR, with behavior data processed and analyzed based on this. In addition to qualitative insights, enables you to quantitatively grasp shopper behavior from a larger sample.

Benefits

Enables you to analyze shopper behavior when shopping (how they gather information), and to propose and improve upon "ease to buy from sales sections" from the shopper's perspective, "sales sections that ensure few leave without buying" and "sales sections that enable your company's products to sell"

Features

  • Category/brand purchase rates and purchase cancellation rates among those stopping at the sales section
  • Comparison of brands in terms of purchase rates/purchase cancellation rates among those exposed to the product
  • State of simultaneous exposure to different brands
  • Information gathering behavior when purchasing
    Engagement in information gathering behavior and types (whether refers to POP, smartphone etc.)
  • Cost: 1 store x 4 days n=200 from 2,030,000 yen (Including ID-POS performance tabulation) * Fieldwork at GMS

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In-store Interviews

Shoppers exposed to the sales section are interviewed immediately afterward in order to extract clear purchase decision-making factors

Solution Strengths

Issues

You'd like to clarify why shoppers behave in certain ways in a target product sales section. You'd also like to compare those who put the product in their basket with those who left the sales section without buying.

Insights

A questionnaire on shopping and the sales section is conducted in an interview-style with shoppers immediately after their shopping behavior.

Benefits

Enables you to ask for the shopper's opinion while their recall is still fresh immediately after buying. Also enables you to fill in the gaps regarding issues unclear merely from the VTR when combined with a VTR observation survey.

Features

  • Clarifies factors in purchase/non-purchase decision making
  • Category planned purchase rate
    Planned purchase rate for each brand purchased, brands always purchased, brand selection reasons, brand purchase cancellation reasons
  • Brands considered at same time
  • Ease of buying from sales section (ease of finding/ease of selecting)
  • Reference information at time of purchase
    Pre-purchase information gathering and type gathered (such as flyers, TV commercials, online, word of mouth etc.)
  • Cost: 1 store x 4 days n=200 from 1,450,000 yen* Fieldwork at GMS

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VOIS Plus3

Quickly and accurately ascertaining behavior from during to post purchase

Solution Strengths

Issues

You would like to quickly and accurately ascertain in-store purchase behavior and usage scenes/occasions.

Insights

Asking consumers about the state of/reasons for doing things when purchasing/using products while they still remember enables you to obtain sophisticated evaluations of marketing measures at an SKU unit level, as well as the positioning of products.

Benefits

Enables you to review current marketing measures, consider up-coming measures, and create sales proposal materials.

Features

  • Enables you to ask three additional questions to 50,000 monitors nationwide with SCI (a panel comprised of male and female panelists) or 40,000 monitors with SLI (a panel comprised of female panelists) when they purchase specified products.

    *These are asked when purchase data is entered, so the products are not mistaken.

  • Combining vois Plus3 with user past purchase histories enables analysis linked with consciousness regarding attitudinal change at purchase, such as category entry and brand switch.
  • Linking this survey with the large volumes of data on values from already conducted research (Profiler) enables us to provide even greater clarity to user profiles.
  • Cost: From 400,000 yen (for 1000s)

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Media Planning Analysis via Single Source Panel

Media efficacy measurement/optimization via single source data

Solution Strengths

Issues

You would like suggestions on making optimal media investments based on your current media measures' effect and points for improvement

Insights

Respondents are probed on both "media/ad exposure" and "purchase/attitudinal change" to elucidate media measure efficacy, optimal distribution of investment, and the pathway to conversion.

Benefits

Delivers decision-making support based on high-accuracy cross-media efficacy measurement and optimization simulations via behavioral log data.

Features

  • Clarifies the relationship between media/ad exposure and purchase behavior via i-SSP (INTAGE Single Source Panel) data that probes for "purchase/attitudinal change data" and "media exposure data" from the same respondents.
  • Analyzes behavioral log data the via three modules "ad exposure and brand lift evaluations", "optimization of media investment distribution" and the "visualization of the pathway leading up to conversion".
  • Cost and schedule: (One-month spot usage covering TV, PC ,and SCI data) From 3,000,000 yen / 5 business days+

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i-Listener

Evaluating products/measures via consumer thoughts on social media

Solution Strengths

Issues

You'd like to capture consumers' reactions and evaluations of the performance of new products and campaigns, to use in formulating next steps.

Insights

Combines panel data and/or marketing measure implementation data and the thoughts of consumers on social media to evaluate products and measures, and identify points for enhancement/improvement.

Benefits

Enables you to capture the background factors in sales performance from social media data for use in the consideration of improvement measures.

Features

  • Tags and categorizes words related to sales and marketing measure performance included in posts on social media.
  • Implements a factor analysis on sales performance through combining tagged social data and marketing measure data such as consumer and retailer panel data, GRP etc.
  • Cost and schedule: 3 brands from 600,000 yen / 5 business days+

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INTAGE Data Analysis Service

Making effective use of your company's data

Solution Strengths

Issues

Companies that engage in data-centric decision-making are estimated to annually be 60 billion yen more profitable than their competition. Is your company making full effective use of its data in business?

Insights

INTAGE analysis implements advanced cutting-edge technology to provide directly actionable output from the identification of current issues to the optimization of forecasts and measures.

Benefits

Enables you to switch from experience/intuition-based to data analysis-based decision-making.

Features

  • Implements your company's data, as well as INTAGE data, openly available data, and questionnaire surveys we run as comparative data. This enables more accurate decision-making.
  • We also possess cutting-edge data processing technology, as well as data cleaning and master technology based on over 50 years of know-how in the marketing industry.
  • We have a proven track record of over 500 studies completed to date, with projects conducted by a team of analysts intimately familiar with industry.
  • Cost and schedule: From 550,000 yen / 11 working days+

Key Services

  • For management/planning departments: APRiCOT (MROI package)
  • For marketing departments: i-Forecast (Future demand/sales forecast), In-store promotion analysis, Cohort analysis, Customer database analysis

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MROI

Enabling you to optimize marketing plans

Powered by APRiCOT®
INTAGE's Marketing Mix Model

Solution Strengths

Issues

What measures should be implemented, and to what extent, in order to maintain or increase your brand's profitability?

Insights

Optimizes future marketing plans though monitoring the effect of measures, scenario planning, and simulation.

Benefits

Takes factors such as the relationship between measures, the competition, and the external environment into consideration to lead your brand to success through the big picture.

Features

  • Monitors the effect of measures since it implements a model that examines the relation between factors that influence measures and sales and their relationship with sales.
  • In addition to existing media, can also monitor social media.
  • Optimizes the allocation of investment based on ROI and elasticity calculated by the model, as well as budgetary constraints.
  • Sets multiple investment scenarios to lead to the optimal marketing plan through simulating the offer's sales.
  • Cost and schedule: From 550,000 yen / 11 working days+

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Price Analysis

Diagnosing brands from a price measure perspective

Solution Strengths

Issues

  • You'd like to confirm the state of the price settings for your company's items and how they relate to the competition.
  • You'd like to confirm price elasticity.

Insights

Identifies time period when each price range was applied and price elasticity at that time.
Enables you to evaluate whether price elasticity is set at your goal price setting.

Benefits

Delivers a grasp on factors such as what turnover is at the standard price, what turnover is at a discount, what an effective discount price will be, and whether you aren't discounting excessively.

Features

We are ready to serve you with the following services to suit your issues:

  • Own product elasticity analysis: Grasps the relationship between your items' prices and turnover
  • Cross-over elasticity analysis: Grasps the relationship between difference in price with the competition and relative share.
  • Price range cross analysis: Grasps relative share with the competition at different price ranges
  • Multi cross-over elasticity analysis: Grasps the relationship between set prices and relative share between multiple items.
    Simulation services reflecting the above analysis
  • Price simulation: Enabling you to simulate sales when set prices are changed
  • Cost and schedule: From 120,000 yen / 3 business days+

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INTAGE In-store Promotion Analysis Solution

Delivering effective in-store promotional measures

Solution Strengths

Issues

Which promotional measures should be implemented, and to what extent, in order to maintain or heighten sales?

Insights

Clarifies your base sales volume - the base sellable without running any promotions - as well as the additional sales, promotional effects, and price elasticity by promotion increased through promotions.

Benefits

Enables you to evaluate what your base sales volume (≒ product power) level is, what promotions should be run and how they should be run to be effective, to deliver more effective/highly efficient sales promotions.

Features

  • Since INTAGE has a grasp on individual stores' sales performance and in-store promotions (such as end-of-isle displays, flyers, and discounts) on a weekly basis, our analysis enables you to accurately break down the contribution to sales made by each promotion.
  • Comparing the analysis results with those of other periods makes it easy to evaluate whether there has been any change in the base sales volume (≒product power), and whether the extent and effect of promotions were on target.
  • Cost and schedule: From 220,000 yen (net) for one period and one item / 5 business days+

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i-Forecast

Forecasting future demand/expected sales

Solution Strengths

Issues

What is the future outlook for my products and the market in general?
How will the future outlook change in line with environmental conditions?

Insights

Provides highly accurate forecasts taking past sales performance and consumer characteristics into account, by environmental condition scenario.

Benefits

Enables you to make accurate judgments when formulating mid and long-term plans based on forecasts by scenario.

Features

Conducts forecasts by forecast modeling and by-scenario forecasting by selecting/synthesizing data suited to forecasting.

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INTAGE Cohort Analysis Solution

Delivering a grasp on the structure of market demand and long-term forecasts

Solution Strengths

Issues

You'd like to know the nature of demand for your category and brand, as well as how category/brand trends will shift in future.

Insights

Breaks down category or brand purchase volumes into "generation", "aging", and "period", to deliver a grasp on the structure of demand. In addition, it also provides forecasts based on population shifts.

Benefits

Since cohort analysis ascertains which of these 3 factors drives the market, and how the population will shift in future, it enables you to make highly appropriate forecasts implementable in mid-to-long term business plans.

Features

  • A "Bayes cohort analysis" using purchase history data (mainly SCI) is run to break down category/brand purchase volumes into "generational effect" "aging effect" and "period effect" (and the aggregate mean).
  • Uses the 3 effects obtained through the abovementioned analysis, and future number of households (INTAGE estimated figures), and calculates market size taking in population shifts.
  • Cost and schedule: 1 category from 550,000 yen / 5 business days+

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INTAGE Customer Database Analysis

Making full use of customer records amassed by your company

Solution Strengths

Issues

You would like to discover marketing measures to more efficiently increase sales through the analysis of your company's customer data.

Insights

Provides positioning and countermeasures through customer relationship plans and outflow prevention, and comparison with competitors.

Benefits

Analyzes and surveys your company's customers to obtain hints regarding measures your company should enhance, while keeping the competition and market needs in mind.

Features

  • Uses your customer records. Where necessary, can also implement INTAGE data or custom research.
  • Enables streamlined implementation of data analysis, model and system operation.
  • We have a strong track record with this offer with a large number of projects in a range of industries including finance, insurance, cosmetics, travel, and distribution. (Including B2B companies)
  • Cost and schedule: From 800,000 yen / 20 working days+

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Brand Association Analysis

Extracting your brand's true profile and key assets

Solution Strengths

Issues

You would like a grasp on the current state of your brand to formulate future brand strategies.

Insights

Thoroughly identifies your brand's strengths and potential in the words of consumers themselves, allowing you to take stock of your brand equity.

Benefits

In addition to your brand's core values, can be used to enhance brands such as in terms of images that should be improved in future, directions to be taken to differentiate your brand, etc.

Features

  • Using SDM (Sensitive Differentiation Method) etc., to meticulously identify brand values -> Online research methodology adapting INTAGE's original qualitative categorizing methodology "Brand Association Analysis" for quantitative use.
  • Data gained is then organized in an easy to understand manner based on Archer's and Keller's brand equity theories.
  • Provides output that is easy to incorporate in future strategic planning.
  • Cost and schedule: From 3,000,000 yen / Approx. 2 months

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JCSI (Japan Customer Satisfaction Index)

Toward the visualization of customer satisfaction and improved service industry productivity

Solution Strengths

Issues

With competition expanding outside the bounds of individual industries, you'd like to be able to visualize how your customers evaluate/position you in a manner that also encompasses other industries.

Insights

JCSI is Japan's largest customer satisfaction survey (with over 120,000 target respondents) measuring customer satisfaction with Japan's service industries (31 industries and 378 companies*) via shared indicators. It was developed through the collaboration of government, industry and academia via multiple validation surveys centering on SPRING to date as a METI initiative.
* Industry and company numbers as of 2012.

Benefits

The successful development of shared cross-industry indicators enables you not only to evaluate individual companies within an industry and identify their issues, but also enables you to identify issues and insights not noticed to date through its detailed cross-industry analysis.

Features

Rather than evaluating one-off uses, JCSI evaluates customers' satisfaction based on their usage experience over a certain period, with users increasingly implementing it to examine a company's overall CS capabilities, and as managerial indices (objectives).

Implementation examples

Airline Company A
Company A has set JSCI ongoing usage intention and recommendation intention as corporate goals in its mid-term management plans, and uses a PDCA cycle based on these indices.
Distributor/retailer B
Company B is working on a store evaluation scheme based on the JCSI evaluative model with an eye to use it to visualize differences between stores, and as an index with which to evaluate work performance.

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