{"id":5058,"date":"2025-02-26T18:20:30","date_gmt":"2025-02-26T09:20:30","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5058"},"modified":"2025-05-09T09:31:18","modified_gmt":"2025-05-09T00:31:18","slug":"china","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/china\/","title":{"rendered":"China"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

3 Trends in China<\/h2>\n\n\n\n

1\uff0eAging population and declining birthrate<\/h3>\n\n\n\n

The population began to decline in 2021, and in 2023 China was overtaken by India to become the world’s second most populous country. Even after the one-child policy was lifted in 2016, the birth rate continued to decline. The aging population and declining birth rate have become major social issues.<\/p>\n\n\n\n

2\uff0eFocus on value for money<\/h3>\n\n\n\n

Due to economic stagnation caused by the \u201czero-COVID policy\u201d, there has been a major shift in consumer sentiment, from a balanced consideration of both quality and price to a greater focus on value for money, resulting in brand switching and replacement purchases as consumers seek lower prices.<\/p>\n\n\n\n

3\uff0eRise of Chinese brands<\/h3>\n\n\n\n

The rise of Chinese brands and products has led to a decline in the market share of foreign brands, including Japanese brands. Gen Z in particular has a high opinion of Chinese brands, which have improved in quality. At the same time, foreign brands are also attempting to capitalize on \u201cguochao<\/em>\u201d (\u201cnational trend\u201d, or the rise of nationalistic branding).
<\/p>\n\n\n\n

INTAGE\u2019s Strengths in the Chinese Market<\/h2>\n\n\n\n

Extensive and in-depth understanding of the local market based on over 20 years of experience<\/h3>\n\n\n\n

Covering a wide range of categories, including retail, food and beverages, daily goods, cosmetics, home appliances, medical products, health foods, and automobiles, we have over 20 years of experience in market research in China, giving us an extensive and in-depth understanding of the local market. We can provide survey proposals and offer insights into survey findings that are based on a solid understanding of local conditions.<\/p>\n\n\n\n

A wide range of research methodologies<\/h3>\n\n\n\n

We also offer services that leverage cutting-edge research methods such as social media data analysis, EC data analysis, and AI research.<\/p>\n\n\n\n

Nationwide research coverage<\/h3>\n\n\n\n

Our reach spans 200 cities across China, including rural areas. In addition to tier 1 cities such as Shanghai, Beijing, Guangzhou, and Shenzhen, we can also offer market research in tier 2-6 cities.<\/p>\n\n\n\n

Guaranteed Excellence with Japanese-Quality Standards<\/h3>\n\n\n\n