{"id":5059,"date":"2025-02-26T18:21:31","date_gmt":"2025-02-26T09:21:31","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5059"},"modified":"2025-05-09T09:24:38","modified_gmt":"2025-05-09T00:24:38","slug":"india","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/india\/","title":{"rendered":"India"},"content":{"rendered":"\n
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4 Trends in India<\/h2>\n\n\n\n
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1\uff0eContinuing demographic bonus<\/h3>\n\n\n\n

India overtook China to become the world\u2019s most populous country in 2023, and the working-age population ratio will remain high in 2050. Demand for foreign brands, restaurants, and travel is increasing, and more and more brands are differentiating themselves through added-value features such as health benefits.
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2\uff0eFifth largest GDP in the world<\/h3>\n\n\n\n

India is expected to have the 3rd largest GDP in the world by 2028. It has already overtaken Japan to become the world\u2019s 3rd largest car market, and government policies are driving EV market growth.
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3\uff0eDiversity<\/h3>\n\n\n\n

India has a diverse range of religions, languages, diets and climates. As the GDP of an Indian state can be comparable to that of a small Southeast Asian nation, businesses may find it strategic to develop a regional market before expanding further.
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4\uff0e Digital transformation-driven changes in lifestyle<\/h3>\n\n\n\n

Q (quick) commerce is rapidly growing in urban areas. Customers can order products via an app and have them delivered to their door in 10 minutes. The range of products available has expanded to include everything from food to personal care products and small home appliances.
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INTAGE\u2019s Strengths in the Indian Market<\/h2>\n\n\n\n

Japan-level superior quality control<\/h3>\n\n\n\n

If a market is tough to navigate, so is gathering the right insights. Our experienced research professionals provide Japanese-level high quality services.<\/p>\n\n\n\n

Fieldwork network covering the entire country<\/h3>\n\n\n\n

We can conduct fieldwork not only in urban areas such as Delhi and Mumbai, but in all parts of India.<\/p>\n\n\n\n

Valuable insights<\/h3>\n\n\n\n

Our local researchers draw on their extensive experience and knowledge to deliver insights based on a deep understanding of consumers.<\/p>\n\n\n\n

Notable Projects<\/h2>\n\n\n\n