{"id":5060,"date":"2025-02-26T18:22:05","date_gmt":"2025-02-26T09:22:05","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5060"},"modified":"2025-05-09T09:20:40","modified_gmt":"2025-05-09T00:20:40","slug":"indonesia","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/indonesia\/","title":{"rendered":"Indonesia"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

5 Trends in Indonesia<\/h2>\n\n\n\n

1\uff0eFourth largest population in the world<\/h3>\n\n\n\n

Indonesia has the world\u2019s fourth largest population, which is expected to reach 300 million by 2035.<\/p>\n\n\n\n

2\uff0eYoung people account for about half of the population<\/h3>\n\n\n\n

The population is predominantly young, with an average age of 29. The working-age population is expected to increase until 2055.<\/p>\n\n\n\n

3\uff0eSteady economic development<\/h3>\n\n\n\n

Over the past 10 years, Indonesia has maintained economic growth of 5-6%, and stable development is expected to continue. The poverty rate is steadily declining while the middle class is expanding rapidly.<\/p>\n\n\n\n

4\uff0eDiversification of consumption<\/h3>\n\n\n\n

As income levels rise, consumption patterns have become more diverse. Demand for essential items such as motorcycles is also increasing. There has also been growth in demand for electric vehicles and hybrid vehicles, and manufacturers are working to understand the changing local needs.<\/p>\n\n\n\n

5\uff0eJapan-friendly national character<\/h3>\n\n\n\n

Many Indonesians have a positive impression of Japan, and Japanese cars and anime are popular. Japanese food is also very popular, and many Indonesians enjoy eating at Japanese restaurants. Indonesia can be described as a friendly environment for Japanese companies looking to expand into the market.
<\/p>\n\n\n\n

INTAGE\u2019s Strengths in the Indonesian Market<\/h2>\n\n\n\n

Experienced local researchers<\/h3>\n\n\n\n

In Indonesia, ethnic groups, languages, religions, and cultures differ from island to island. INTAGE INDONESIA has an extensive team of experienced local researchers who can draw on their experience and knowledge to help Japanese companies understand the Indonesian market.<\/p>\n\n\n\n

Wide range of INTAGE Group solutions on offer<\/h3>\n\n\n\n

INTAGE INDONESIA can provide a variety of research solutions from INTAGE and other companies in the INTAGE Group, such as \u201ci-Shelf\u201d, an online shelf test that simulates display shelves in stores, and \u201ci-Mesh\u201d, which allows you to obtain consumers\u2019 intuitive reactions when evaluating packages or creatives.<\/p>\n\n\n\n

High-quality fieldwork team<\/h3>\n\n\n\n

More than 600 interviewers for quantitative research and four moderators for qualitative research conduct fieldwork operations in accordance with high quality standards.<\/p>\n\n\n\n

Survey panel of 2 million people covering all of Indonesia<\/h3>\n\n\n\n

Asian Panel is one of the largest survey panels in Asia, with over 15 million registered users in 12 major Asian countries, and in Indonesia alone, there are 2 million panelists across the country. Moreover, since the panel uses smartphones, consumers can be reached quickly.<\/p>\n\n\n\n

Learn more about \u201cAsian Panel\u201d<\/a><\/p>\n\n\n\n

Notable Projects<\/h2>\n\n\n\n