{"id":5061,"date":"2025-02-26T18:22:28","date_gmt":"2025-02-26T09:22:28","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5061"},"modified":"2025-05-09T09:16:32","modified_gmt":"2025-05-09T00:16:32","slug":"japan","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/japan\/","title":{"rendered":"Japan"},"content":{"rendered":"\n
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Market research in Japan<\/h2>\n\n\n\n

Supprting businesses in Japan with the expertise of a well-established Japanese research company, leveraging a wealth of market and consumer data<\/p>\n\n\n\n

3 Trends in Japan<\/h2>\n\n\n\n

1\uff0eAgeing population combined with declining birthrate<\/h3>\n\n\n\n

Japan’s ageing population is accelerating as the post-war baby boom generations reaches an old age, while pandemic-driven decline in birthrates contributed to the trend. Meeting the growing demand for nursing and medical care is an urgent issue; However the labour shortage in society has led to an increase in senior workers, which is expected to simulate senior consumption.<\/p>\n\n\n\n

2\uff0eConsumption driven by “oshi-katsu”<\/h3>\n\n\n\n

In recent years, there has been an increase in consumption by fans to support their favour idols, anime characters that are their “oshi” (favourite), particularly among Gen Z. Apart from spending on goods and event, ‘pilgrimages’ to places associate with their “oshi” is also becoming popular.<\/p>\n\n\n\n

3\uff0eActive Market for New Products<\/h3>\n\n\n\n

Japan’s consumer goods market has a vast number of new products and seasonal limited products, with fast turnover in stores. This can be attributed to retailers being extremely fragmented. Each retailers are demanding for manufacturers to continously release new products to stay competitive.<\/p>\n\n\n\n

INTAGE’s Strengths in the Japanese Market<\/h2>\n\n\n\n

Owned consumer log data and POS data used throughout Japan as the de facto standard<\/h3>\n\n\n\n

With services like SRI+\u00ae<\/a>, a retail sales database that is the de facto standard in the FMCG industry and a common language for manufacturers, wholesalers and distributors; SCI\u00ae<\/a>, a consumer panel database that offers deep insights of consumer behaviour through detailed log data and attribute data; i-SSP\u00ae<\/a>, which provides single-source data on consumers’ media exposure and purchases, INTAGE offers comprehensive support for understanding the Japanese market and its consumers.<\/p>\n\n\n\n

Owner of one of the largest survey panels in Japan and wealth of sub-panel data<\/h3>\n\n\n\n

With over 3 million panelists available as survey respondents, we can secure a sufficiently large sample even with low target incidence rate. Furthermore, having an abundance of sub-panel ensures that the right respondents are being recruited – such as the “Recent events panel” for questions about recent life events, and “Car-kit\u00ae”<\/a> for car-ownership related information.<\/p>\n\n\n\n

Produce highly satisfying results with the support of analysts who are experts in the Japanese market<\/h3>\n\n\n\n

As a research company based in Japan with over 60 years of accumulated industry knowledge, our analysts strive to provide valuable insights through research design and analysis tailored to address various challenges.<\/p>\n\n\n\n

Notable Projects<\/h2>\n\n\n\n