{"id":5062,"date":"2025-02-26T18:22:58","date_gmt":"2025-02-26T09:22:58","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&#038;p=5062"},"modified":"2025-05-09T09:12:38","modified_gmt":"2025-05-09T00:12:38","slug":"singapore","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/singapore\/","title":{"rendered":"Singapore"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.intage.co.jp\/wp\/wp-content\/uploads\/2024\/09\/SGP-1024x449.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5 Trends in Singapore<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1\uff0eBirth of a new leader<\/h3>\n\n\n\n<p>Lawrence Wong was inaugurated as prime minister in 2024, the first new prime minster in 20 years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\uff0eWorld\u2019s second-highest GDP per capita<\/h3>\n\n\n\n<p>Singapore\u2019s GDP per capita has increased steadily, rising to no. 2 in the world in 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\uff0eShifting lifestyles<\/h3>\n\n\n\n<p>There is a growing shift towards healthier and more ethical lifestyles and consumption habits, such as eating well-balanced meals, exercising, and paying attention to products that have a low environmental impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\uff0eDigital transformation<\/h3>\n\n\n\n<p>New technologies are quickly adopted in Singapore. Digital payments and mobile banking are the norm, and AI-driven services like chatbots are seeing rapid growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\uff0eOnline marketing<\/h3>\n\n\n\n<p>With minimal TV consumption, Singaporeans are increasingly engaged with social media and online marketing. Influencer and social media-driven campaigns are particularly popular among the younger crowd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">INTAGE\u2019s Strengths in the Singaporean Market<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Project management skills cultivated through extensive research experience<\/h3>\n\n\n\n<p>We are involved in numerous and various research every year and provide project management that is tailored to each issue and each company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extensive experiences in new product development research for global companies<\/h3>\n\n\n\n<p>Our researchers, who have extensive experience conducting in-home use tests, door-to-door surveys, focus groups, and a variety of other research services, are here to support your research needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valuable insights<\/h3>\n\n\n\n<p>While staying on top of market trends that continue to evolve at a rapid pace, we deliver insights based on a deep understanding of the highly diverse local population.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notable Projects<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carried out mystery shopping for customers in the local financial, insurance and automotive industries, and evaluated compliance checks and services<\/li>\n\n\n\n<li>Organized expert interviews and in-store surveys to help understand the distribution of perishables in Singapore<\/li>\n\n\n\n<li>Arranged interviews with influencers for a food company<\/li>\n\n\n\n<li>Furthermore, we have led numerous group interviews, 1-on-1 interviews, and CLTs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Columns and Reports on the Singaporean Market<\/h2>\n\n\n\n<p>INTAGE\u2019s <a href=\"https:\/\/www.global-market-surfer.com\/?l=en\" target=\"_blank\" rel=\"noreferrer noopener\">Global Market Surfer<\/a> is a business information website that provides information on markets around the world, with free columns and reports on local residents.<br>*Membership registration (free) is required to download reports.<br>*A fee is required for some content.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"custom-button flex w-full h-auto\"  style=\"justify-content: start\" >\n\t<div class=\"w-full sm:w-fit sm:min-w-60 max-w-64 h-auto\">\n\t\t\t\n<a\n\tx-data=\"hover\"\n\tdata-enter-time=\"600\"\n\tdata-leave-time=\"250\"\n\t@mouseenter=\"rollEnter()\"\n\t@mouseleave=\"rollLeave()\"\n\tclass=\"flex size-full bg-white group py-2.5 !pr-[calc(13\/16*1rem)] pl-6 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class=\"wp-image-5517\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Profile of Local Affiliate<\/h2>\n\n\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #ada8a8; background-color: #ffffff; height: 65px;\" cellpadding=\"10px\">\n<tbody>\n<tr style=\"height: 20px;\">\n<th style=\"border-style: solid; border-color: #c2c2c2; width: 13.5385%; height: 10px; background-color: #f2f2f2;\">Name<\/th>\n<td style=\"width: 36.3846%; border-style: solid; border-color: #c2c2c2; height: 10px;\">INTAGE SINGAPORE PTE. LTD.<\/td>\n<\/tr>\n<tr style=\"height: 20px;\">\n<th style=\"border-style: solid; border-color: #c2c2c2; width: 13.5385%; height: 10px; background-color: #f2f2f2;\">Year established<\/th>\n<td style=\"width: 36.3846%; border-style: solid; border-color: #c2c2c2; height: 10px;\">2013<\/td>\n<\/tr>\n<tr style=\"height: 20px;\">\n<th style=\"border-style: solid; border-color: #c2c2c2; width: 13.5385%; height: 25px; background-color: #f2f2f2;\">Representative<\/th>\n<td style=\"width: 36.3846%; border-style: solid; border-color: #c2c2c2; height: 25px;\">Noe Suhara<\/td>\n<\/tr>\n<tr style=\"height: 20px;\">\n<th style=\"border-style: solid; border-color: #c2c2c2; width: 13.5385%; height: 10px; background-color: #f2f2f2;\">\n<p>Location<\/p>\n<\/th>\n<td style=\"width: 36.3846%; border-style: solid; border-color: #c2c2c2; height: 10px;\">Singapore<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<th style=\"border-style: solid; border-color: #c2c2c2; width: 13.5385%; height: 10px; background-color: #f2f2f2;\">\n<p>Website<\/p>\n<\/th>\n<td style=\"width: 36.3846%; border-style: solid; border-color: #c2c2c2; height: 10px;\"><a href=\"https:\/\/intage.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/intage.sg\/<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"featured_media":0,"parent":0,"menu_order":5,"template":"template-page-overseas.php","class_list":["post-5062","global","type-global","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Singapore | INTAGE Inc.<\/title>\n<meta name=\"description\" content=\"Experienced researchers provide insight into the fast-paced and evolving Singapore market and its diverse population.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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