{"id":5063,"date":"2025-02-26T18:23:16","date_gmt":"2025-02-26T09:23:16","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5063"},"modified":"2025-05-09T09:06:01","modified_gmt":"2025-05-09T00:06:01","slug":"thai","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/thai\/","title":{"rendered":"Thailand"},"content":{"rendered":"\n
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5 trends in Thailand<\/h2>\n\n\n\n

1\uff0eDigital transformation and the growth of E-commerce<\/h3>\n\n\n\n

AI is driving digital transformation and EC is becoming an indispensable force in the retail industry.<\/p>\n\n\n\n

2\uff0eHealth and wellness<\/h3>\n\n\n\n

As society ages, there is a growing need for organic foods, vitamins, supplements, and wellness programs.<\/p>\n\n\n\n

3\uff0eSustainability and clean energy<\/h3>\n\n\n\n

Investment in renewable energy and electric vehicles is increasing due to government policies and growing consumer interest in environmentally friendly options.<\/p>\n\n\n\n

4\uff0eNew trends in consumer behavior<\/h3>\n\n\n\n

Younger generations, particularly Millennials (Gen Y) and Gen Z, are shaping consumer trends with a strong preference for personalized, experience-driven, and ethical products. These shared values are fostering a sense of community.<\/p>\n\n\n\n

5\uff0eChanges in the tourism industry<\/h3>\n\n\n\n

The tourism industry is changing to meet the needs of new high-spending consumer groups, such as the senior travelers, solo travelers, and eco-travelers.<\/p>\n\n\n\n

INTAGE\u2019s Strengths in the Thai Market<\/h2>\n\n\n\n

Research team with over 30 years of experience<\/h3>\n\n\n\n

We provide tailor-made research services throughout Thailand to meet the needs of our clients.
Leveraging three decades of experience and expertise, we have continued to analyze the ever-changing and developing Thai market and consumers.<\/p>\n\n\n\n

Multi-language support<\/h3>\n\n\n\n

With a multilingual team fluent in Japanese, English, and Thai, we provide strong market research support tailored to businesses operating in Thailand.<\/p>\n\n\n\n

Extensive research network covering neighboring countries<\/h3>\n\n\n\n

Our services extend beyond Thailand to key markets in neighboring countries such as Malaysia and Cambodia, where we deliver research combined with diverse solutions.<\/p>\n\n\n\n

Collection of high-quality data through online and offline methods<\/h3>\n\n\n\n

High-quality data collection is achieved through data obtained from over 800 researchers throughout Thailand and online panelists covering all cities with a full range of profile characteristics.<\/p>\n\n\n\n

Leaders who are highly regarded both inside and outside the industry<\/h3>\n\n\n\n

The INTAGE Thailand management team is actively involved in social activities such as university lectures for the social development of the country as a whole, and they have established themselves as leaders in consumer insight research.<\/p>\n\n\n\n

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Notable Projects<\/h2>\n\n\n\n