{"id":5064,"date":"2025-02-26T18:23:30","date_gmt":"2025-02-26T09:23:30","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5064"},"modified":"2025-05-09T08:44:17","modified_gmt":"2025-05-08T23:44:17","slug":"usa","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/usa\/","title":{"rendered":"USA"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

5 Trends in the United States<\/h2>\n\n\n\n

1\uff0eCutting-edge IT industry<\/h3>\n\n\n\n

The leading big tech companies and tech start-ups centered in Silicon Valley are driving the global IT industry and the use of the internet and social media.<\/p>\n\n\n\n

2\uff0eThe world\u2019s largest automobile market<\/h3>\n\n\n\n

With the world\u2019s largest automotive market, 2024 saw steady vehicle sales. Although EVs are widely adopted in major cities, sales growth slowed this year, while hybrid vehicles outpaced EVs in sales.<\/p>\n\n\n\n

3\uff0eEntertainment trendsetter<\/h3>\n\n\n\n

The United States has long been a leader in the global entertainment industry, particularly in film, sports, and music. In recent years, competition in the subscription service market has also become fierce.<\/p>\n\n\n\n

4\uff0eCenter of youth culture<\/h3>\n\n\n\n

Americans are trendsetters for millennials, Gen Z, and youth culture around the world. Movies and music significantly influence young people\u2019s lifestyles and fashion. With the rise of social media, these trends now reach youth worldwide in an instant.<\/p>\n\n\n\n

5\uff0eInterest in Japanese culture<\/h3>\n\n\n\n

Interest in Japanese culture is increasing through anime, games, Japanese food, and travel. In 2024, the number of visitors to Japan reached an all-time high. As the Japan-U.S. Tourism Exchange Year, 2024 saw numerous events and promotions, fostering active travel and cultural exchange.<\/p>\n\n\n\n

INTAGE\u2019s Strengths in the American Market<\/h2>\n\n\n\n

Research network covering 100 cities in the United States<\/h3>\n\n\n\n

Making use of the extensive network we have built up over the years, INTAGE can conduct research in 100 cities across the United States. In addition, in major cities we can recruit owners of rare models for car clinics, carry out in-home use tests of FMCG products, and conduct CLTs.<\/p>\n\n\n\n

In-house car clinic venue<\/h3>\n\n\n\n

Car clinic surveys, which involve displaying and evaluating pre-market and prototype vehicles, are an essential research method in the automotive industry. INTAGE USA has a strong focus on automotive research and operates its own venue for conducting these surveys.<\/p>\n\n\n\n

Research methods incorporating the latest technology<\/h3>\n\n\n\n

Our wide range of research services include behavior observation using GoPro cameras as well as online interviews and ethnography.<\/p>\n\n\n\n

Based in Los Angeles<\/h3>\n\n\n\n

We have an office in Los Angeles, the largest car market in the United States and a rapidly growing market for many other industries.<\/p>\n\n\n\n

One-stop service for North America and other regions<\/h3>\n\n\n\n

We can provide one-stop service for research not only in the United States but also in Canada, Central and South America, and Europe.<\/p>\n\n\n\n

Notable Projects<\/h2>\n\n\n\n