{"id":5065,"date":"2025-02-26T18:23:47","date_gmt":"2025-02-26T09:23:47","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=global&p=5065"},"modified":"2025-05-09T08:52:30","modified_gmt":"2025-05-08T23:52:30","slug":"vietnam","status":"publish","type":"global","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/local-presence\/vietnam\/","title":{"rendered":"Vietnam"},"content":{"rendered":"\n
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5 Trends in Vietnam<\/h2>\n\n\n\n

1\uff0ePopulation bonus<\/h3>\n\n\n\n

The population surpassed 100 million in 2023. The average age is 33, and the working-age population is 52.4 million.<\/p>\n\n\n\n

2\uff0eGrowing middle and affluent classes<\/h3>\n\n\n\n

With economic growth of 5% in 2023 and per capita GDP of over USD 4,000, the middle and affluent classes are steadily growing.<\/p>\n\n\n\n

3\uff0eTwo culturally distinctive major cities<\/h3>\n\n\n\n

Due to differences in climate and history, Hanoi and Ho Chi Minh City, the two major cities in the north and south of this long, narrow country, differ in terms of consumer temperament and consumption habits.<\/p>\n\n\n\n

4\uff0eTraditional trade<\/h3>\n\n\n\n

While modern trade is developing, traditional trade channels such as open-air markets and \u201cmom-and-pop\u201d shops still account for around 70% of retail sales.<\/p>\n\n\n\n

5\uff0eDigital transformation and the growth of E-commerce<\/h3>\n\n\n\n

79% of the population are internet users, and 97% of these users own a smartphone. With usage of online shops through smartphone apps becoming more and more common, EC sales, which saw a year-on-year increase of 25% in 2023, are continuing to grow.<\/p>\n\n\n\n

INTAGE\u2019s Strengths in the Vietnamese Market<\/h2>\n\n\n\n

High-quality data aligned with international standards<\/h3>\n\n\n\n

As the first research company in Vietnam to be certified under ISO 20252*, we conduct operations to high quality standards.
International certification standard for the research industry issued by the British Standards Institute (BSI).<\/p>\n\n\n\n

Highly specialized researchers and experienced research team<\/h3>\n\n\n\n

In addition to researchers with high-level research skills and a wide range of experience, we have a number of mid-level managers with over 10 years of marketing and research experience. Leveraging our extensive experience and expertise, we can help global companies understand the Vietnamese market.<\/p>\n\n\n\n

One of the largest research companies in Vietnam<\/h3>\n\n\n\n

As one of Vietnam\u2019s leading research companies, with 2 Japanese and 140 full-time staff members, we carry out around 500 projects a year.<\/p>\n\n\n\n

Expert fieldwork team delivering top-tier quality<\/h3>\n\n\n\n

With over 800 professionally trained fieldworkers deployed throughout Vietnam, we can also conduct surveys in rural areas. We are particularly well regarded for the quality of our door-to-door surveys and central location tests.<\/p>\n\n\n\n

Notable Projects<\/h2>\n\n\n\n