{"id":6101,"date":"2025-08-08T11:00:00","date_gmt":"2025-08-08T02:00:00","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=news&#038;p=6101"},"modified":"2025-08-15T14:54:08","modified_gmt":"2025-08-15T05:54:08","slug":"intage-completes-server-to-server-integration-with-amazon-ads-starts-providing-solutions-to-measure-advertising-effectiveness-such-as-purchase-analysis","status":"publish","type":"news","link":"https:\/\/www.intage.co.jp\/english\/news\/6101\/","title":{"rendered":"INTAGE Completes Server-to-Server Integration With Amazon Ads  Starts providing solutions to measure advertising effectiveness such as purchase analysis"},"content":{"rendered":"\n<p>INTAGE Inc. (Head office: Chiyoda-ku, Tokyo; President: Ayumi Higaki; hereinafter \u201cINTAGE\u201d), as an Amazon Ads Certified Partner, has completed Server-to-Server (S2S) integration with Amazon Ads. Through this integration, INTAGE has moved from the traditional tag-based measurement method to a more secure and accurate measurement method for server-to-server communication. This shift enables measurement of advertising effectiveness not only on the web but also on apps and connected TVs, providing more sophisticated support system for corporate marketing activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Server-to-Server (S2S) Integration?<\/h2>\n\n\n\n<p>Under this system, servers exchange data directly. The system allows to obtain accurate data in real time without using a browser and to measure the effectiveness of advertising efficiently. Furthermore, since it does not rely on cookies, it is suitable for privacy protection with a measurement technology supporting cookie-less browsing.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1920\" height=\"1697\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/08\/20250808_s2s_en_001.jpg\" alt=\"Server-to-Server (S2S) image\" class=\"wp-image-6104\"\/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overview of the Solution Now Available<\/h2>\n\n\n\n<p>INTAGE will release the following advertising effectiveness measurement service as the first phase of the solutions utilizing the S2S integration.<br><br><strong>\u2022 Offline Sales Impact Survey<\/strong><br>Using own SCI\u00ae (Nationwide Consumer Panel Survey), INTAGE will analyze in detail the impact on offline purchasing behavior of consumers who have been exposed to advertisements. This enables to quantitatively visualize advertising effects and accurately evaluate the effectiveness of advertising strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solutions to be Offered<\/strong><\/h2>\n\n\n\n<p>\u30fb <strong>Brand lift survey<\/strong><br>INTAGE surveys the behavioral attitude changes (brand awareness, favorability, purchase intent, etc.) of consumers exposed to Amazon Ads through a questionnaire, and analyze the impact of the advertisement on the brand.<br><br>\u30fb <strong>Cross-media effect measurement<\/strong><br>Using own i-SSP\u00ae (INTAGE Single Source Panel\u00ae), INTAGE analyzes the cross-media strategy effect of Amazon Ads and TVCM. This system visualizes the advertising effects on consumers who come into contact with advertisements individually or through multiple channels, and contributes to the optimization of cross-media strategies.<br><br><br>INTAGE will continue to provide cutting-edge technologies and solutions to help companies solve their marketing challenges and support their advertising activities.<br><br>\u00a9 2025 Amazon.com, Inc. and its affiliates. All rights reserved. Unauthorized reproduction or redistribution is strictly prohibited. Amazon, Amazon.co.jp, Amazon Ads, and all related trademarks are trademarks of Amazon.com, Inc. or its affiliates.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"custom-corporate w-full border-[6px] border-paleGray rounded-[10px]\">\n\t<div class=\"pt-5 pb-6 px-4 lg:p-8 flex flex-col gap-4\">\n\t\t\t\t\t<p class=\"inline-block underline underline-offset-[0.2em] decoration-1 text-16 lg:text-20 leading-150 tracking-02 font-medium\">\n\t\t\t\tINTAGE Inc.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"text-14 leading-170 tracking-02 blocks\">\n\t\t\t\tINTAGE Inc. was founded in 1960. Today, it operates as part of the INTAGE Group, which holds the No.1 position in marketing research and insights across Asia*. With a global network of offices in nine countries, we help clients succeed in both domestic and international markets by offering a wide range of marketing solutions that support businesses and organizations across industries.\r\nWith our business vision, \u201cCreate Consumer-centric Values,\u201d we work to support our clients through deep understanding of people\u2019s lives and advanced use of data \u2014ultimately contributing to the well-being of people and society at large.\r\n\r\n*Source: \u201cESOMAR\u2019s Global Top-50 Insights Companies 2024\u201d (based on Group consolidated sales)\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.intage.co.jp\/english\/\"\n\t\t\t\tclass=\"flex items-center underline-offset-[0.2em] !text-darkGray text-14 leading-170 tracking-02\"\n\t\t\t>\n\t\t\t\tINTAGE Inc.\n\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"custom-contact w-full bg-extraLightGray rounded-[10px]\">\n\t<div class=\"pt-5 px-5 pb-7.5 lg:pt-8.5 lg:pb-10 lg:px-10 flex flex-col gap-3.5 lg:gap-7.5\">\n\t\t\t\t\t<p class=\"w-full text-16 lg:text-20 leading-140 tracking-02 font-medium pb-3 border-b border-black\">\n\t\t\t\tFor inquiries about this press release, please contact\n\t\t\t<\/p>\n\t\t\t\t<div class=\"w-full flex flex-col gap-4 md:flex-row lg:gap-[min(calc(52\/1440*100vw),52px)]  items-end \">\n\t\t\t\t\t\t\t<ul class=\"w-full !list-none !pl-0 flex flex-col items-start lg:gap-1 !m-0 text-14 leading-170 tracking-02\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"w-full\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"font-bold\">\n\t\t\t\t\t\t\t\t\tExperience Design Division, Platform Data Business Department, INTAGE Inc.\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"w-full\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"font-bold\">\n\t\t\t\t\t\t\t\t\tContact\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-block mx-[0.5em]\">:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Takayasu\/Kusaba<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<div class=\"w-full flex flex-col gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"max-w-[278px] h-auto w-full flex-shrink-0 mx-auto\">\n\t\t\t\t\t\t\t\t\n<a\n\tx-data=\"hover\"\n\tdata-enter-time=\"600\"\n\tdata-leave-time=\"250\"\n\t@mouseenter=\"rollEnter()\"\n\t@mouseleave=\"rollLeave()\"\n\tclass=\"flex size-full bg-white group py-2.5 !pr-[calc(13\/16*1rem)] pl-6 rounded-[40px]\"\n\thref=\"https:\/\/form.k3r.jp\/intage\/contactenglish\"\n\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\n\t\t>\n\t<div class=\"w-full flex items-center justify-between gap-6\">\n\t\t<p class=\"text-14 lg:text-16 font-medium leading-150 tracking-02 group-[.bg-darkGray]:text-white\">\n\t\t\tContact us\n\t\t<\/p>\n\t\t<span class=\"flex-shrink-0 block 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clip-rule=\"evenodd\" d=\"M3.14645 0.146447C3.34171 -0.0488155 3.65829 -0.0488155 3.85355 0.146447L5.35355 1.64645L6.85355 3.14645C7.04882 3.34171 7.04882 3.65829 6.85355 3.85355C6.65829 4.04882 6.34171 4.04882 6.14645 3.85355L4 1.70711V7.5C4 7.77614 3.77614 8 3.5 8C3.22386 8 3 7.77614 3 7.5V1.70711L0.853553 3.85355C0.658291 4.04882 0.341709 4.04882 0.146447 3.85355C-0.0488155 3.65829 -0.0488155 3.34171 0.146447 3.14645L3.14645 0.146447Z\"\/>\n\t<\/svg>\n\t\t<\/span>\n\t<\/span>\n<\/span>\n<\/span>\n\t<\/div>\n<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"custom-contact w-full bg-extraLightGray rounded-[10px]\">\n\t<div class=\"pt-5 px-5 pb-7.5 lg:pt-8.5 lg:pb-10 lg:px-10 flex flex-col gap-3.5 lg:gap-7.5\">\n\t\t\t\t\t<p class=\"w-full text-16 lg:text-20 leading-140 tracking-02 font-medium pb-3 border-b border-black\">\n\t\t\t\tInquiries from the press\n\t\t\t<\/p>\n\t\t\t\t<div class=\"w-full flex flex-col gap-4 md:flex-row lg:gap-[min(calc(52\/1440*100vw),52px)]  items-end \">\n\t\t\t\t\t\t\t<ul class=\"w-full !list-none !pl-0 flex flex-col items-start lg:gap-1 !m-0 text-14 leading-170 tracking-02\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"w-full\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"font-bold\">\n\t\t\t\t\t\t\t\t\tPR representative, INTAGE Inc. \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-block mx-[0.5em]\">:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Shimogawara\/Mizuguchi<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"w-full\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"font-bold\">\n\t\t\t\t\t\t\t\t\tTel\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-block mx-[0.5em]\">:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>+81-3-5294-6000<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<div class=\"w-full flex flex-col gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"max-w-[278px] h-auto w-full flex-shrink-0 mx-auto\">\n\t\t\t\t\t\t\t\t\n<a\n\tx-data=\"hover\"\n\tdata-enter-time=\"600\"\n\tdata-leave-time=\"250\"\n\t@mouseenter=\"rollEnter()\"\n\t@mouseleave=\"rollLeave()\"\n\tclass=\"flex size-full bg-white group py-2.5 !pr-[calc(13\/16*1rem)] pl-6 rounded-[40px]\"\n\thref=\"https:\/\/form.k3r.jp\/intage\/contactenglish\"\n\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\n\t\t>\n\t<div class=\"w-full flex items-center justify-between gap-6\">\n\t\t<p class=\"text-14 lg:text-16 font-medium leading-150 tracking-02 group-[.bg-darkGray]:text-white\">\n\t\t\tContact us\n\t\t<\/p>\n\t\t<span class=\"flex-shrink-0 block size-8.5\"><span 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(Head office: Chiyoda-ku, Tokyo; President: Ayumi Higaki; hereinafter \u201cINTAGE\u201d), as an Amazon Ads Certified Partner, has completed Server-to-Server (S2S) integration with Amazon Ads. Through this integration, INTAGE has moved from the traditional tag-based measurement method to a more secure and accurate measurement method for server-to-server communication. 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