{"id":5331,"date":"2025-03-24T15:39:01","date_gmt":"2025-03-24T06:39:01","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5331"},"modified":"2025-07-15T14:21:44","modified_gmt":"2025-07-15T05:21:44","slug":"monitor","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/marketing-research\/monitor\/","title":{"rendered":"Survey Panel in Japan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The \u201cMighty Monitor\u201d online survey panel is one of the largest panels in the marketing research industry and the only one in Japan to have obtained JIS Y 20252(*) certification, which is both a national and international standard for quality control in market research. With the most extensive range of panel fields in the industry and coverage of a wide variety of attributes, it is also highly versatile and can be used in diverse ways. Making use of this truly \u201cmighty\u201d tool for high quality online research allows us to provide powerful support for customers\u2019 marketing activities.<br>(*) The first in Japan to be certified for access panel management in the classification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"250\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/109_img_01_en_202507.png\" alt=\"\" class=\"wp-image-6092\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>In order to manage panels more effectively in accordance with international standards (JIS Y20252 (ISO20252)), INTAGE discloses the number of people who have participated in surveys or updated their attributes in the past year (as of July 2025).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of Mighty Monitor<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The most extensive range of panel fields in the industry<\/h3>\n\n\n\n<p>In addition to handling large-scale surveys, we can also secure low-incidence segments and recruit fresh respondents for benchmark surveys, allowing you to conduct marketing faster and improve the accuracy of your benchmarks. We also have sub-panel data on a wide range of topics, making it possible to conduct surveys that efficiently and quickly target specific groups with no need for preliminary surveys.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"430\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/111_img_02_en.png\" alt=\"\" class=\"wp-image-5338\"\/><\/figure>\n\n\n\n<div class=\"custom-button flex w-full h-auto\"  style=\"justify-content: start\" >\n\t<div class=\"w-full sm:w-fit sm:min-w-60 max-w-64 h-auto\">\n\t\t\t\n<a\n\tx-data=\"hover\"\n\tdata-enter-time=\"600\"\n\tdata-leave-time=\"250\"\n\t@mouseenter=\"rollEnter()\"\n\t@mouseleave=\"rollLeave()\"\n\tclass=\"flex size-full bg-white group py-2.5 !pr-[calc(13\/16*1rem)] pl-6 rounded-[40px]\"\n\thref=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/marketing-research\/subpanel\/\"\n\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\n\t\t>\n\t<div class=\"w-full flex items-center justify-between gap-6\">\n\t\t<p class=\"text-14 lg:text-16 font-medium leading-150 tracking-02 group-[.bg-darkGray]:text-white\">\n\t\t\tMore information on sub-panels\n\t\t<\/p>\n\t\t<span class=\"flex-shrink-0 block size-8.5\"><span class=\"block relative w-full aspect-square bg-red border-red border rounded-full flex-shrink-0 overflow-hidden transition-transform ease-OutQuart duration-1000 delay-[125ms] [.is-hover_&#038;]:duration-300 [.is-hover_&#038;]:delay-0 [.is-hover_&#038;]:scale-[125%]\" x-bind:class=\"{'!border-2':$store.windows.isWindows}\">\n\t\t\t<span class=\"absolute position-center w-[40%] [&#038;_svg]:fill-white\"><svg width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.56285 9C5.56285 9.22593 5.37969 9.40909 5.15376 9.40909H1.69222C1.08393 9.40909 0.59082 8.91598 0.59082 8.30769L0.590821 4.84615C0.590821 4.62022 0.773977 4.43706 0.999912 4.43706C1.22585 4.43706 1.409 4.62022 1.409 4.84615L1.409 8.30769C1.409 8.46411 1.5358 8.59091 1.69222 8.59091H5.15376C5.37969 8.59091 5.56285 8.77407 5.56285 9Z\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.89577 0.818182V6.10489H9.18248V0.818182H3.89577ZM3.76989 0C3.38754 0 3.07759 0.309956 3.07759 0.692307V6.23077C3.07759 6.61312 3.38754 6.92308 3.76989 6.92308H9.30835C9.6907 6.92308 10.0007 6.61312 10.0007 6.23077V0.692308C10.0007 0.309957 9.69071 0 9.30835 0H3.76989Z\"\/>\n<\/svg>\n<\/span>\n\t\t<span\n\t\tclass=\"absolute position-center w-[17.67%] aspect-square bg-white rounded-full  !w-0  transition-[width] duration-1000 delay-[100ms] ease-OutQuart [.is-hover_&#038;]:duration-300 [.is-hover_&#038;]:delay-0 [.is-hover_&#038;]:!w-[102%]\"><\/span>\n\t<span class=\"absolute left-0 position-y-center -translate-x-full w-full grid place-items-center rotate-90 [.is-hover_&#038;]:translate-x-0 transition-transform duration-400 ease-InOutQuad [.is-hover_&#038;]:duration-200 [.is-hover_&#038;]:ease-OutQuart\">\n\t\t<span class=\"w-[30%] [&#038;_svg]:fill-red\">\n\t\t\t<svg width=\"7\" height=\"8\" viewBox=\"0 0 7 8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.14645 0.146447C3.34171 -0.0488155 3.65829 -0.0488155 3.85355 0.146447L5.35355 1.64645L6.85355 3.14645C7.04882 3.34171 7.04882 3.65829 6.85355 3.85355C6.65829 4.04882 6.34171 4.04882 6.14645 3.85355L4 1.70711V7.5C4 7.77614 3.77614 8 3.5 8C3.22386 8 3 7.77614 3 7.5V1.70711L0.853553 3.85355C0.658291 4.04882 0.341709 4.04882 0.146447 3.85355C-0.0488155 3.65829 -0.0488155 3.34171 0.146447 3.14645L3.14645 0.146447Z\"\/>\n\t<\/svg>\n\t\t<\/span>\n\t<\/span>\n<\/span>\n<\/span>\n\t<\/div>\n<\/a>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Highly reflective of the market<\/h3>\n\n\n\n<p>Mighty Monitor has a mix of PC and smartphone users and covers a wide range of demographics. For this reason, it is highly reflective of the market and suited for obtaining the \u201cmicrocosm of the market\u201d that is required for benchmark surveys.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"890\" height=\"722\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/111_img_03_en.png\" alt=\"\" class=\"wp-image-5341\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p><\/p>\n\n\n\n<p><sub>Sources:\t2017 INTAGE independent research<br>\u3000\u3000\u3000\u3000 2015 National Census \/ 2017 Employment Status Survey \/ 2017 Consumer Confidence Survey \/ 2016 Survey on Trends in Communications Usage<br>\u3000\u3000\u3000\u3000 *Strict comparison is not possible because public surveys differ in terms of timing, design, and methodology.\u3000\u3000\u3000\u3000<\/sub><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">High-quality data<\/h3>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>INTAGE is the only company in Japan to have obtained JIS Y 20252 certification, based on which we conduct appropriate quality control of our panelists. Moreover, in addition to the implementation of measures such as our proprietary survey screens, which reduce the likelihood of device-driven response bias, we strive to improve the accuracy of responses in all aspects of research implementation by leveraging the wealth of research experience and data verification techniques we have cultivated as a marketing research specialist.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"custom-button flex w-full h-auto\"  style=\"justify-content: start\" >\n\t<div class=\"w-full sm:w-fit sm:min-w-60 max-w-64 h-auto\">\n\t\t\t\n<a\n\tx-data=\"hover\"\n\tdata-enter-time=\"600\"\n\tdata-leave-time=\"250\"\n\t@mouseenter=\"rollEnter()\"\n\t@mouseleave=\"rollLeave()\"\n\tclass=\"flex size-full bg-white group py-2.5 !pr-[calc(13\/16*1rem)] pl-6 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