{"id":5342,"date":"2025-03-24T15:09:46","date_gmt":"2025-03-24T06:09:46","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5342"},"modified":"2025-03-27T15:06:21","modified_gmt":"2025-03-27T06:06:21","slug":"fgi","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/marketing-research\/fgi\/","title":{"rendered":"Focus Group Interviews (FGI)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<p>A focus group is an interview methodology in which 3 to 6 people who meet some specified criteria are gathered together and interviewed as a group, with a person called a moderator acting as facilitator. The groups are formed based on criteria such as gender, age, life stage\/household composition, product usage status, and mainly used brand, allowing you to check for group profile-based differences in usage, awareness, and evaluations. In addition, since the interview is conducted in a group, participants are stimulated and inspired by each other\u2019s comments and ideas.<\/p>\n\n\n\n<p>For example, focus group interviews can be used to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hear a wide range of opinions from users of your company\u2019s products and users of competing products<\/li>\n\n\n\n<li>see how usage of a certain product differs by age<\/li>\n\n\n\n<li>ascertain whether the degree of attachment to a product differs by gender<\/li>\n\n\n\n<li>find out if people at different life stages have different product selection methods<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"380\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/116_img_01_en.png\" alt=\"\" class=\"wp-image-5344\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of Focus Group Interviews<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Segment-based trends can be ascertained<\/h3>\n\n\n\n<p>Focus groups are ideal for comparing segments such as \u201cusers of Brand A\u201d and \u201cusers of Brand B\u201d. For evaluation-type studies in particular, it is easy to ascertain trends in how products are evaluated by each segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Since participants can expand on each other\u2019s ideas, comments that you wouldn\u2019t get in in-depth interviews are elicited<\/h3>\n\n\n\n<p>The homogeneity of each group makes it easier for the participants to speak their minds, and group dynamics lead them to stimulate each other, speak more spontaneously, and expand on each other\u2019s ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proposals based on extensive experience and data<\/h3>\n\n\n\n<p>INTAGE has a department specializing in qualitative research and many experienced researchers. Making full use of our extensive experience, expertise, and in-house market data, we can offer the best research plan for your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A variety of in-house venues with state-of-the-art facilities<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">In-house venue \u2460\u3000Akihabara Head Office 2F North Interview Room<\/h4>\n\n\n\n<p>Layout in which all respondents can be easily observed at a glance<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"960\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/116_img_02_en.png\" alt=\"\" class=\"wp-image-5345\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">In-house venue \u2461\u3000Akihabara Head Office 2F South Interview Room<\/h4>\n\n\n\n<p>Spacious room that can also be furnished with fixtures to simulate an in-store display<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"960\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/116_img_03_en.png\" alt=\"\" class=\"wp-image-5346\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">In-house venue \u2462\u3000INTAGE Interview Room (Iwamotocho)<\/h4>\n\n\n\n<p>Open and bright interview room<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"960\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/116_img_04_en.png\" alt=\"\" class=\"wp-image-5347\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deliverables<\/h2>\n\n\n\n<p>We can create a summary, full report, or other materials to suit your budget and requirements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Service Flow<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"350\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/116_img_05_en.png\" alt=\"\" class=\"wp-image-5348\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cost<\/h2>\n\n\n\n<p>From approximately 2.4 million yen<br>*For 4 groups (4 people per group), offline, with opportunity recruitment, transcription, and full report<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":8,"template":"template-page-service.php","service_category":[14],"class_list":["post-5342","services","type-services","status-publish","hentry","service_category-marketing-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus Group Interviews (FGI) | INTAGE Inc.<\/title>\n<meta name=\"description\" content=\"Conducting group interviews with participants sharing common attributes to gather diverse opinions and stimulate ideas through conversation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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