One-on-one interviews allow you to go beyond the collection of superficial information and probe deeply and in detail into the respondent\u2019s lifestyle and behavior. In addition, the interviewer can delve into and clarify underlying thoughts and motivations, desires, frustrations, values, etc. by asking questions in response to the answers and reactions given.<\/p>\n\n\n\n
For example, in-depth interviews can be used to<\/p>\n\n\n\n
\n
clarify users\u2019 purchase process and history<\/li>\n\n\n\n
gain a deeper understanding of the perceived value of a brand<\/li>\n\n\n\n
ask about about extremely personal topics that are difficult to talk about in front of other people (such as money, illness, physical concerns, etc.)<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Characteristics of In-Depth Interviews<\/strong><\/h2>\n\n\n\n
In-depth probing of respondent\u2019s personal experiences and processes<\/h3>\n\n\n\n
Since a considerable amount of time is spent on each respondent, you can ask detailed questions to gain a clearer understanding of specific areas of interest such as the process of purchasing products and services, brand selection behavior, brand switching, loyalty formation history, lifestyle and life stage changes, etc.<\/p>\n\n\n\n
Clarification of latent needs<\/h3>\n\n\n\n
By delving deeper into their values and lifestyle, you can not only identify the conscious needs driving repondents\u2019 actions but also uncover underlying needs that they themselves may not be aware of.<\/p>\n\n\n\n
Proposals based on extensive experience and data<\/h3>\n\n\n\n
INTAGE has a department specializing in qualitative research and many experienced researchers. Making full use of our extensive experience, expertise, and in-house market data, we can offer the best research plan for your needs.<\/p>\n\n\n\n
\u201cCognitive interviewing\u201d for a broader, deeper understanding of the customer journey in context<\/h3>\n\n\n\n
We have a variety of interview methods to suit your objectives. For example, we can use a technique for maximizing memory recall called \u201ccognitive interviewing\u201d to learn about the experiences that led people to become \u201cfans\u201d of a brand, and thereby identify the core values that should be conveyed, or to find out what purchasers felt and experienced up until purchase as a way of gaining inspiration for ad campaigns.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Deliverables<\/h2>\n\n\n\n
We can create a summary, full report, individual profile sheets, or other materials to suit your budget and requirements.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Service Flow<\/h2>\n\n\n\n<\/figure>\n\n\n\n
Cost<\/h2>\n\n\n\n
From approximately 2.3 million yen *For 6 interviews, offline, with opportunity recruitment, transcription, and full report<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":9,"template":"template-page-service.php","service_category":[14],"class_list":["post-5349","services","type-services","status-publish","hentry","service_category-marketing-research"],"acf":[],"yoast_head":"\n
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