HUT is a method of obtaining target consumers\u2019 reactions to and evaluations of a new product or test product in the development stage by having them use it in their own home. Since users try out the product under natural usage conditions, you can gain a deeper understanding of the user experience and apply this understanding to the product development and relaunch process.<\/p>\n\n\n\n
Respondents are selected from the Mighty Monitor, which is one of the largest survey panels in Japan. By conducting a screening survey, we can reach the right people and obtain their evaluations.<\/p>\n\n\n\n
Everything from shipping and collecting test products to the completion of the survey can be handled within the INTAGE Group, allowing us to provide a one-stop service. Moreover, for long-term surveys or sample trials with complicated specifications, we can also provide follow-up support by phone, mail, email, or in person.<\/p>\n\n\n\n
In addition to the post-use questionnaire, we can also obtain data in a variety of formats in accordance with the survey objective, such as a daily diary-type usage record or photos taken by respondents when they use the trial product.<\/p>\n\n\n\n
HUTs can be combined with various research methods according to the specific issues and objectives of the survey. For example, we can conduct in-depth interviews or home visits after the HUT to gain a deeper understanding of consumers\u2019 actual usage conditions.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":11,"template":"template-page-service.php","service_category":[14],"class_list":["post-5356","services","type-services","status-publish","hentry","service_category-marketing-research"],"acf":[],"yoast_head":"\n