{"id":5371,"date":"2025-03-24T17:10:02","date_gmt":"2025-03-24T08:10:02","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5371"},"modified":"2025-04-11T11:45:34","modified_gmt":"2025-04-11T02:45:34","slug":"sci","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/sci\/","title":{"rendered":"SCI\u00ae (Nationwide Consumer Panel Survey)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<p>SCI is a database that accumulates daily shopping data collected on a continuous basis from 70,000 male and female consumers aged 15 to 79 across Japan.<br>Since it provides a detailed profile of consumers, it can be leveraged for consumer-driven brand marketing.<br>SCI can be used as basic data to support brand and retail marketing, for everything from understanding the market to identifying targets, considering approaches, and evaluating campaigns after they have been implemented.<\/p>\n\n\n\n<p>SCI is useful for addressing a wide range of issues, including<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying the factors behind the poor performance of your brand<\/li>\n\n\n\n<li>Finding a target demographic with high potential<\/li>\n\n\n\n<li>Checking whether your company\u2019s \u201cfans\u201d are being retained<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"800\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/123_01.png\" alt=\"\" class=\"wp-image-5375\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of SCI (Nationwide Consumer Panel Survey)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">High level of data accuracy<\/h3>\n\n\n\n<p>Stable delivery of data from 70,000 people is ensured through rigorous quality control.<br>Meticulous panel management and data cleaning are carried out based on expertise cultivated through the operation of consumer panels for over 60 years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supports a wide range of market and store analyses<\/h3>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Linking the shopping data to our independently-built product and store masters enables market analysis from a variety of perspectives, including analysis utilizing detailed store attributes.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Three optional survey services to deepen your understanding of consumers<\/h3>\n\n\n\n<p>Our three optional survey services capture the reasons and underlying attitudes behind purchase behavior.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><strong><span style=\"color: #c80000;\">\u25cf <\/span>Profiler<br>Information on a wide range of values and attitudes, compiled and updated once a year<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>A wealth of profile information, with a focus on lifestyle and consumption values, allows you to gain a deeper understanding of your target consumers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><strong><span style=\"color: #c80000;\">\u25cf <\/span>Plus3<br>Three additional questions, asked when purchase data on the target product are entered<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>You can ascertain the reasons for purchase and\/or in-store behavior while the experience is still fresh in consumers\u2019 minds<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #c80000;\"><strong>\u25cf <span style=\"color: #000000;\">morevois<\/span><\/strong><\/span><strong><br>Sampling of respondents for a questionnaire survey using purchase history data<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>You can identify the \u201ccharacteristics\u201d of users from a variety of perspectives, such as their priorities when purchasing the category or their perceptions of the brand, and use this to understand the market and evaluate brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Deliverables<\/h2>\n\n\n\n<p>SCI data is provided using iCanvas\u00ae, a platform that allows you to easily analyze data and intuitively understand market trends with readymade visual templates supporting a variety of perspectives and approaches.<br>Excel tables, analysis reports, and other materials can also be provided as needed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\"><\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":22,"template":"template-page-service.php","service_category":[13],"class_list":["post-5371","services","type-services","status-publish","hentry","service_category-database"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SCI\u00ae (Nationwide Consumer Panel Survey) | INTAGE Inc.<\/title>\n<meta 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