Response data is collected monthly through two surveys: a market trend survey that asks about current vehicle ownership and future intentions, and a subscriber survey that asks subscribers about their reasons for purchase and what they prioritized when purchasing.
We can also recruit respondents for surveys at any time based on the latest response information.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/131_img_01_en-1.png\")
<\/figure>\n\n\n\nCharacteristics of Car-kit<\/h2>\n\n\n\nThe largest auto industry sample in Japan<\/h3>\n\n\n\n
Since INTAGE conducts surveys of INTAGE-owned as well as affiliated panelists, we can secure data from approximately 700,000 people every month. <\/p>\n\n\n\n Follow-up surveys can be used to obtain supplementary information that the monthly questionnaire does not cover. <\/p>\n\n\n\n <\/p>\n\n\n\n Normally, it is difficult to obtain accurate vehicle information through questionnaire surveys, but INTAGE\u2019s automobile database makes it possible to gather consistent vehicle information, including not only the make, model and body type, but also details such as the year of purchase, engine type and drive type. The database supports multiple devices.<\/p>\n\n\n\n <\/p>\n\n\n\n These services can be used to identify the characteristics of target consumers and achieve more precise targeting and advertising distribution. <\/p>\n\n\n\n In addition to Car-kit, INTAGE has a wealth of other information that is useful for understanding consumers, including data on the purchase of electrical appliances and consumer goods, as well as information on consumers’ hobbies, tastes, lifestyles, values, and feelings. This data can be brought together to gain a deeper understanding of users.<\/p>\n\n\n\n
The database covers a wide range of generations across the country, making it possible to check data on young segments and people living in rural areas.
You can not only track your own company\u2019s models but also quickly ascertain market trends, including those of competing models, facilitating the optimization of your marketing PDCA cycle.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/131_img_02_en.png\")
<\/figure>\n\n\n\nSpeedy and efficient follow-up surveys<\/h3>\n\n\n\n
Based on the information obtained through Car-kit, a follow-up survey can be conducted quickly and efficiently without a preliminary survey. The survey might focus on your own company\u2019s car models, or it could be used for targeting non-owners and making comparisons that include competitor models.<\/p>\n\n\n\nAccurate car model information<\/h3>\n\n\n\n
Deliver messages efficiently to target consumers using Car-kit \u00d7 di-PiNK\u00ae<\/h3>\n\n\n\n
Through segmentation of target consumers based on a wealth of automotive information and usage of the DMP service \u201cdi-PiNK\u201d, you can reach your target more efficiently by delivering ads to general consumers who are similar to target panelists in terms of demographics and web behavior.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/131_img_04_en-1.png\")
<\/figure>\n\n\n\nCar-kit \u00d7 Consumer 360\u00b0 Viewer for a deeper understanding of target consumers<\/h3>\n\n\n\n