{"id":5387,"date":"2025-03-24T17:54:15","date_gmt":"2025-03-24T08:54:15","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5387"},"modified":"2025-04-07T11:43:30","modified_gmt":"2025-04-07T02:43:30","slug":"issp","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/","title":{"rendered":"i-SSP\u00ae (INTAGE Single-Source Panel)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<p>i-SSP(INTAGE Single Source Panel) provides comprehensive support, for everything from planning to effectiveness measurement, to help companies communicate effectively with consumers.<\/p>\n\n\n\n<p>The following types of data are collected from the same panelists to clarify how exposure to information affects the psychology and behavior of consumers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log data on exposure to PCs, smartphones, TV, and other media<\/li>\n\n\n\n<li>Questionnaire responses providing information on demographics, attitudes, and usage conditions<\/li>\n\n\n\n<li>Consumer goods purchase history log data (via linkage with our <a href=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/sci\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nationwide Consumer Panel Survey (SCI\u00ae)<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>\uff1cExamples of i-SSP applications\uff1e<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For creating a profile of your target users and gaining insight into their media exposure and daily lives<\/li>\n\n\n\n<li>For developing a strategic media plan to achieve effective target reach<\/li>\n\n\n\n<li>For detailed cross-media analysis of campaign reach and frequency<\/li>\n\n\n\n<li>For observing changes in consumer attitudes before and after campaigns to measure advertising effectiveness<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"920\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png\" alt=\"\" class=\"wp-image-5392\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of i-SSP (INTAGE Single-Source Panel)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The largest cross-media single-source panel in terms of number of panelists<\/h3>\n\n\n\n<p>Instead of evaluating TV and web advertising separately, their combined effect can be measured. Furthermore, effectiveness can be measured using indicators such as search behavior and app usage as KPIs. With i-SSP, you can comprehensively evaluate the effectiveness of multiple media and advertising platforms, and thereby optimize your media strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Accurate and detailed granular data in log (mechanical) format<\/h3>\n\n\n\n<p>Log data on PC, smartphone, and TV exposure are collected mechanically, allowing for behavior-based analysis that does not rely on memory while ensuring an accurate understanding of media exposure patterns based on actual time and frequency data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A wide range of information on values, attitudes, and purchase behavior can be leveraged for analysis<\/h3>\n\n\n\n<p>Information on media perceptions, values, and other attitudes can be combined with purchase history log data obtained from the same panelists to analyze brand purchase conditions in detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add-on questionnaire surveys for deep dive analysis<\/h3>\n\n\n\n<p>An additional questionnaire survey can be conducted on target panelists, and the findings used to create unique target segments and collect information on changes in psychology and attitudes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":23,"template":"template-page-service.php","service_category":[13],"class_list":["post-5387","services","type-services","status-publish","hentry","service_category-database"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.<\/title>\n<meta name=\"description\" content=\"A large-scale cross-media single-source panel combining TV &amp; web media contact logs and purchase data, which enables you to make effective media plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.\" \/>\n<meta property=\"og:description\" content=\"A large-scale cross-media single-source panel combining TV &amp; web media contact logs and purchase data, which enables you to make effective media plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/\" \/>\n<meta property=\"og:site_name\" content=\"INTAGE Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-07T02:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/\",\"url\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/\",\"name\":\"i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/www.intage.co.jp\/english\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png\",\"datePublished\":\"2025-03-24T08:54:15+00:00\",\"dateModified\":\"2025-04-07T02:43:30+00:00\",\"description\":\"A large-scale cross-media single-source panel combining TV & web media contact logs and purchase data, which enables you to make effective media plans.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage\",\"url\":\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png\",\"contentUrl\":\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png\",\"width\":1780,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.intage.co.jp\/english\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"i-SSP\u00ae (INTAGE Single-Source Panel)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.intage.co.jp\/english\/#website\",\"url\":\"https:\/\/www.intage.co.jp\/english\/\",\"name\":\"INTAGE Inc.\",\"description\":\"Create Consumer-centric Value\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.intage.co.jp\/english\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.","description":"A large-scale cross-media single-source panel combining TV & web media contact logs and purchase data, which enables you to make effective media plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/","og_locale":"en_US","og_type":"article","og_title":"i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.","og_description":"A large-scale cross-media single-source panel combining TV & web media contact logs and purchase data, which enables you to make effective media plans.","og_url":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/","og_site_name":"INTAGE Inc.","article_modified_time":"2025-04-07T02:43:30+00:00","og_image":[{"url":"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"6\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/","url":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/","name":"i-SSP\u00ae (INTAGE Single-Source Panel) | INTAGE Inc.","isPartOf":{"@id":"https:\/\/www.intage.co.jp\/english\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage"},"image":{"@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png","datePublished":"2025-03-24T08:54:15+00:00","dateModified":"2025-04-07T02:43:30+00:00","description":"A large-scale cross-media single-source panel combining TV & web media contact logs and purchase data, which enables you to make effective media plans.","breadcrumb":{"@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#primaryimage","url":"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png","contentUrl":"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/124_img_01_en.png","width":1780,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/issp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.intage.co.jp\/english\/"},{"@type":"ListItem","position":2,"name":"i-SSP\u00ae (INTAGE Single-Source Panel)"}]},{"@type":"WebSite","@id":"https:\/\/www.intage.co.jp\/english\/#website","url":"https:\/\/www.intage.co.jp\/english\/","name":"INTAGE Inc.","description":"Create Consumer-centric Value","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intage.co.jp\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/www.intage.co.jp\/english\/wp-json\/wp\/v2\/services\/5387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intage.co.jp\/english\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/www.intage.co.jp\/english\/wp-json\/wp\/v2\/types\/services"}],"wp:attachment":[{"href":"https:\/\/www.intage.co.jp\/english\/wp-json\/wp\/v2\/media?parent=5387"}],"wp:term":[{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/www.intage.co.jp\/english\/wp-json\/wp\/v2\/service_category?post=5387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}