{"id":5393,"date":"2025-03-24T18:04:12","date_gmt":"2025-03-24T09:04:12","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5393"},"modified":"2025-04-11T13:14:26","modified_gmt":"2025-04-11T04:14:26","slug":"sli","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/sli\/","title":{"rendered":"SLI\u00ae (Nationwide Female Consumer Panel Survey)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SLI is a database that accumulates shopping information related to beauty and health, such as cosmetics, hair care products, and underwear, from approximately 40,000 female consumers aged 15 to 79 across Japan.<br>SLI can be used as basic data to support brand and retail marketing, for everything from understanding the market to identifying targets, considering ways to reach consumers, and evaluating campaigns after they have been implemented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SLI is useful for addressing a wide range of issues, including<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profiling target consumers with a wide range of metrics, including not only demographic attributes but also psychographic attributes such as beauty consciousness and lifestyle values<\/li>\n\n\n\n<li>Breaking down shopping behavior for the development of measures to address specific factors<\/li>\n\n\n\n<li>Spotting changes in user behavior and detecting alerts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"600\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/125_01_en.png\" alt=\"\" class=\"wp-image-5395\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of SLI (Nationwide Female Consumer Panel Survey)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">High level of data accuracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rigorous quality control ensures stable delivery of data from approximately 40,000 women, making it the largest panel of female individuals in Japan.<br>Meticulous panel management and data cleaning are carried out based on expertise cultivated through the operation of consumer panels for over 60 years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supports a wide range of market analyses<\/h3>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Linking the shopping data to our independently-built product master allows for market analysis based on a wide range of product information. Even products that do not have a barcode \u2013 such as items sold online, through mail order, or through door-to-door sales \u2013 can be analyzed through the use of a temporary code.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Three optional survey services to deepen your understanding of consumers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our three optional survey services capture the reasons and underlying attitudes behind purchase behavior.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><strong><span style=\"color: #c80000;\">\u25cf <\/span>Profiler<br>Information on a wide range of values and attitudes, compiled and updated once a year<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">A wealth of profile information, with a focus on lifestyle and consumption values, gives you a deeper understanding of your target consumers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><strong><span style=\"color: #c80000;\">\u25cf <\/span>Plus3<br>Three additional questions, asked when purchase data on the target product are entered<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">You can ascertain the reasons for purchase and\/or in-store behavior while the experience is still fresh in consumers\u2019 minds.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading\"><strong><span style=\"color: #c80000;\">\u25cf <span style=\"color: #000000;\">morevois<\/span><\/span><br>Sampling of respondents for a questionnaire survey using purchase history data<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">You can identify the \u201ccharacteristics\u201d of users from a variety of perspectives, such as their priorities when purchasing the category or their perceptions of the brand, and use this to understand the market and evaluate brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deliverables<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SLI data is provided using iCanvas\u00ae, a platform that allows you to easily analyze data and intuitively understand market trends with readymade visual templates supporting a variety of perspectives and approaches.<br>Excel tables, analysis reports, and other materials can also be provided as needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\"><\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":24,"template":"template-page-service.php","service_category":[13],"class_list":["post-5393","services","type-services","status-publish","hentry","service_category-database"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SLI\u00ae (Nationwide Female Consumer Panel Survey) | INTAGE Inc.<\/title>\n<meta name=\"description\" content=\"A database that continuously collects shopping data related to beauty and health care, such as cosmetics, hair care and lingerrie, from 40,000 women nationwide\" 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