{"id":5396,"date":"2025-03-24T18:29:56","date_gmt":"2025-03-24T09:29:56","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&#038;p=5396"},"modified":"2025-05-20T15:55:22","modified_gmt":"2025-05-20T06:55:22","slug":"ugo-kit","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/ugo-kit\/","title":{"rendered":"UGO-kit\u00ae"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Service Outline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UGO-kit is a location information platform service for supporting travel and tourism marketing that combines location information, detailed attributes, and questionnaires to gain an in-depth understanding of the domestic travel and tourism market in terms of both behavior and attitudes.<br>We provide comprehensive support for data-driven marketing PDCA cycles, including everything from market understanding to ad distribution and effectiveness verification. For example, you can find out<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how many people stay in the area on a seasonal, daily and hourly basis<\/li>\n\n\n\n<li>the demographics and characteristics of visitors (including foreign visitors)<\/li>\n\n\n\n<li>the attitudes and behaviors of visitors (why they visited, who they visited with, how much they spent, etc.)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of UGO-kit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Thorough nationwide coverage with a large sample<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data from 82 million DOCOMO handsets*, location information and detailed attributes (demographic data, geo-segmentation, etc.) from up to 41 million d POINT CLUB members, and data from up to 6 million people who have taken location-based surveys can be used, allowing for detailed analysis by prefecture, tourist area, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"740\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/132_img_01_en.png\" alt=\"\" class=\"wp-image-5398\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><sub>*The population statistics database \u201cMobile Kukan Toukei\u201d is created using the mobile phone network of NTT DOCOMO, Inc., with which INTAGE has a business partnership. Estimates are made based on operational data from approximately 82 million mobile phones (as of March 2022), excluding corporate names and MVNO data.<br>* The \u201cMobile Kukan Toukei\u201d name and logo are registered trademarks of NTT DOCOMO, Inc. <br>*\u201cdi-PiNK\u201d and the \u201cdi-PiNK\u201d logo, as well as \u201cKoko-research\u201d and the \u201cKoko-research\u201d logo, are registered trademarks of DOCOMO InsightMarketing, Inc.<br><\/sub><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A wealth of attribute information<\/h3>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">di-PiNK\u00ae DMP, one of the services in UGO-kit, has approximately 1,800 categories of attribute information. Our wide range of attributes give you a clear picture of who is visiting the area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1780\" height=\"399\" src=\"https:\/\/www.intage.co.jp\/english\/wp-content\/uploads\/2025\/03\/132_img_02_en.png\" alt=\"\" class=\"wp-image-5399\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Questionnaires utilizing location information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Koko-research, one of the services in UGO-kit, questionnaire surveys can be conducted based on location information logs, so that you can gain a broad and deep understanding of travel trends and attitudes in each season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/locationinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Koko-research(location information log-based smartphone research)<br><\/a><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":31,"template":"template-page-service.php","service_category":[13],"class_list":["post-5396","services","type-services","status-publish","hentry","service_category-database"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGO-kit\u00ae | INTAGE Inc.<\/title>\n<meta name=\"description\" content=\"This platform combines location data, detailed attributes, and surveys to capture travel and tourism marketing, accurately reflecting market conditions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/database\/ugo-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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